Archive for the ‘Search Marketing Webinars’ Category

WEBINAR: Land More Leads With Your Landing Pages

<< by Kari Rippetoe on April 23rd, 2013

One does not simply WEBINAR: Land More Leads With Your Landing PagesAccording to MarketingSherpa’s 2011 Landing Page Optimization Benchmark Report, 68% of B2B marketers are unable to demonstrate positive ROI (or any ROI at all) of their landing page optimization efforts. This is alarming, given how more marketers are becoming increasingly savvy to the importance of using specialized landing pages for their advertising campaigns; but they seem to be falling down when it comes to optimizing the page elements that matter, testing their landing pages, and properly measuring the results of their efforts. This could come down to inefficient web analytics to guide B2B marketers’ landing page optimization efforts; however, the unfortunate side of this is that they may fail to recognize the full potential their efforts have for generating leads.

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WEBINAR: Get More Clicks and Conversions From Your PPC Ads

<< by Kari Rippetoe on April 9th, 2013

ppc ads WEBINAR: Get More Clicks and Conversions From Your PPC AdsAre your pay-per-click ads stuck in a rut? Are you finding it difficult to to stand out from the crowd of competitors constantly outbidding you on your most crucial keywords? Are you lamenting the continual decline of clicks on your ads, let alone conversions on your website?

Never fear! Google and Bing have an array of ad enhancements to help supercharge your PPC ads and boost their performance, and this week’s webinar Getting More Clicks and Conversions From Your PPC Ads will show you what these features are all about.

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WEBINAR: Monitoring, Managing and Maintaining Your Company’s Online Reputation

<< by Kari Rippetoe on March 19th, 2013

orm guy WEBINAR: Monitoring, Managing and Maintaining Your Companys Online ReputationIt’s 2013 – do you know what your online reputation is?

Surprisingly, many companies do not. Worse yet, they don’t have a plan in place for dealing with a crisis when it happens. Online reputation management is crucial for ensuring your potential (and current) customers see you in a positive light. Brands must proactively monitor online mentions and have a plan for dealing with anything potentially negative before it becomes a full-blown business and/or media nightmare – resulting in lost credibility, lost customers, and lost sales.

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WEBINAR: The New Face of Display Advertising

<< by Kari Rippetoe on March 5th, 2013

If you’re like many other marketers, then you may not realize everything display advertising actually encompasses. To many marketers, display advertising means banner ads – and not only that, horribly untargeted, irrelevantdisplay ads WEBINAR: The New Face of Display Advertising banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.

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Understanding Facebook’s Graph Search Webinar: Audience Predictions

<< by Kari Rippetoe on February 22nd, 2013

CrystalBallLarge Understanding Facebooks Graph Search Webinar: Audience PredictionsWe had an intriguing webinar yesterday, with Search Mojo’s own Janet Driscoll Miller and Michelle Doty discussing Graph Search and its impact on both Facebook users and marketers. One of the sections of the webinar was all about Graph Search predictions, and we kicked it off by asking our webinar audience:

What do you think will be the biggest benefit of Graph Search to marketers?

read more Understanding Facebooks Graph Search Webinar: Audience Predictions


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