Archive for the ‘Search Marketing Webinars’ Category

Not Blogging Yet? 10 Statistics That Will Convince You to Start Blogging

<< by Kari Rippetoe on July 10th, 2013

blogging Not Blogging Yet? 10 Statistics That Will Convince You to Start BloggingIn tomorrow’s webinar, Blogging’s Biggest Challenges and How to Overcome Them, I’ll be talking about the importance of blogging as a part of your marketing strategy, and how it can help you achieve your business goals, from improving your search engine rankings to generating more leads and customers. As I’ve put together my presentation for the webinar this week, my research has surfaced a LOT of statistics pertaining to blogging and the benefits it has for your business. Many of these statistics are so darn compelling, it’s really hard to imagine why anyone would not want to begin forming their blogging strategy right now. So, if you’re still not convinced about blogging, here are 10 statistics that may well get you on the blogging bandwagon.

read more Not Blogging Yet? 10 Statistics That Will Convince You to Start Blogging

Mojo Minute: Social Media Lead Generation with Sarah Lokitis

<< by Kari Rippetoe on June 26th, 2013

lead gen Mojo Minute: Social Media Lead Generation with Sarah LokitisMany marketers might think that social media is not the most effective tactic for lead generation. In fact, social media can actually be a big contributor to lead generation efforts, especially with the targeting power of social media advertising through LinkedIn, Facebook, and now Twitter. Here are some compelling stats that show how social media is working when it comes to acquiring new customers:

  • 43% of marketers have gained a new customer from LinkedIn in 2013. (Hubspot)
  • 52% of marketers have generated a lead from Facebook in 2013. (Hubspot)
  • 55% of marketers have closed deals from social media leads, with Facebook being the most successful for B2C brands, and LinkedIn (naturally) working the best for B2B companies. (Webmarketing123)
  • 45% of marketers report below-average costs-per-lead for social media, making it one of the least expensive lead generation tactics for inbound marketing.

In this week’s Mojo Minute, Search Mojo’s Social Media Manager, Sarah Lokitis, gives a preview of what she’ll be discussing during the upcoming webinar, Unlocking the Lead Generation Potential of Search and Social Media. Specifically, she’ll be offering advice on how to use social media effectively for generating more leads.

read more Mojo Minute: Social Media Lead Generation with Sarah Lokitis

[VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

<< by Kari Rippetoe on June 10th, 2013

mobile seo [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

Does your brand have a mobile presence? If not, what’s holding you back? Some of the reasons I’ve heard from marketers and business owners over the years include:

  • My customers aren’t using mobile devices.
  • Mobile doesn’t work for B2B (or insert other industry/market here).
  • I don’t have the resources to build and maintain a mobile presence.
  • I just wouldn’t know where to start with mobile.

And really, you could apply these excuses to almost any other marketing channel, such as social media. But as with social media, mobile is not going away, and excuses like these are becoming as flimsy as a cheap cell phone. There is hard data showing that mobile has become not just another communications medium, but a way of life, all over the world – just take a look at these 10 compelling mobile marketing statistics for further convincing.

read more [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

<< by Kari Rippetoe on May 29th, 2013

metrics What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]The question of how to measure the success of your search marketing efforts may seem like an easy one to answer – but it’s actually more difficult than it looks from the outside. When it comes to SEO, we usually think of rankings first as the best measurement of success. However, changes to how Google ranks content and the role of social media (specifically, Google+) is making search results much more personalized for each user. In addition, rich snippets have changed how search results are displayed, adding greater detail to results and providing more exposure for a piece of content.

If rankings alone are not the best way to measure SEO success, then what metrics do matter?

read more What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

WEBINAR: The Convergence of PR and SEO

<< by Kari Rippetoe on May 8th, 2013

pr seo WEBINAR: The Convergence of PR and SEOThe days of PR and marketing living separate lives are over. When you think about it, they both have one common goal: promotion. And with the ever-growing importance of content marketing and the increasing role social media is playing in how content appears in search results, the overlap between PR and SEO strategies is a natural one that cannot be ignored.

How can marketers and PR pros alike leverage this to their benefit and create a truly integrated PR and SEO strategy? This will be the topic du jour at tomorrow’s Search Mojo webinar, The Convergence of PR and SEO: Harnessing the Power of Content, Social and Search.

read more WEBINAR: The Convergence of PR and SEO


Warning: include(/home/86863/domains/search-mojo.com/html/includes/tagging.php) [function.include]: failed to open stream: No such file or directory in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50

Warning: include() [function.include]: Failed opening '/home/86863/domains/search-mojo.com/html/includes/tagging.php' for inclusion (include_path='.:/usr/local/php-5.3.27/share/pear') in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50