Archive for the ‘Search Marketing Webinars’ Category

MOJO MINUTE: 3 Things to Avoid When Promoting Your YouTube Videos

<< by Kari Rippetoe on September 18th, 2013

youtube MOJO MINUTE: 3 Things to Avoid When Promoting Your YouTube VideosYouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.

While YouTube does present another opportunity for marketers to promote their video content, we have also seen what not to do when promoting your YouTube videos. In this week’s Mojo Minute, Blaine shows you the top 3 things to avoid when using YouTube advertising to promote your videos.

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WEBINAR: Getting the Most Value from Google Analytics

<< by Kari Rippetoe on September 4th, 2013

analytics WEBINAR: Getting the Most Value from Google AnalyticsGoogle is constantly making updates to its search algorithms, and it can be a challenge to keep up with it all. And, like the search engine, there are pretty frequent updates to Google Analytics as well. Many marketers rely on it to provide them with the information needed to measure their marketing efforts and make informed, data-driven decisions – so it’s imperative that they know how to use Google Analytics to their advantage.

Are you measuring the right things?

Firstly, take stock of what you’re currently measuring and compare that against your business goals. Are those metrics really giving you the information you need? Forget what you might have heard about what to measure, and think about what really matters.

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WEBINAR: The State of Google Marketing for Nonprofits and Associations

<< by Kari Rippetoe on August 21st, 2013

Nonprofit marketing aint easy WEBINAR: The State of Google Marketing for Nonprofits and AssociationsIf you work for a nonprofit or association, you know how hard marketing can be. Not least on your list of challenges is lack of funding to actually do the marketing you so desperately need for your organization. Your marketing efforts consist of finding as many free or low-cost ways as possible to increase donations and get the word out about your mission, while getting as much value from that as you can.

There’s a huge opportunity for nonprofits to take advantage of digital as a fundraising channel. According to Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits, online fundraising revenue grew by 11.6% between 2011 and 2012. However, online giving only represents a small percentage – just 7% – of overall giving.

What if I told you that Google provides nonprofits with free advertising money? Google Grants for Nonprofits distributes free advertising grants to 501(c)(3)s so they can advertise on Google’s advertising platform, AdWords. This provides you the opportunity to reach more online givers and grow you’re bottom line through digital. You’re life just got a little bit easier.

read more WEBINAR: The State of Google Marketing for Nonprofits and Associations

MOJO MINUTE: Building Your Website with SEO in Mind

<< by Kari Rippetoe on August 7th, 2013

In this week’s edition of the Mojo Minute, Search Mojo’s Amanda Sides outlines 3 essential tips for building a strong SEO foundation for your website:

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Wait, it’s Christmas already? For ecommerce marketers it is…

<< by Kari Rippetoe on July 24th, 2013

ecommerce Wait, its Christmas already? For ecommerce marketers it is...Yes, it’s that time again. The most wonderful time of the year…at least if you’re in retail and/or ecommerce. It’s the proverbial “Christmas in July,” when Santa’s elves begin planning for the biggest shopping season of the year, including the two biggest shopping days of the year for both brick & mortar stores and ecommerce websites: Black Friday and Cyber Monday.

If you’re a marketer in the retail industry and/or for an ecommerce website, then I don’t need to convince you that starting your holiday marketing strategy planning now isn’t an option – it’s a requirement. In order to get a leg up on your competitors and get a piece of the shopping mayhem that ensues post-Thanksgiving (and, let’s not kid ourselves, as early as the day after Halloween), you need to plan everything from product offerings, advertising tactics and media buys to ad creative, website updates and cross-channel strategies…and much, much more. But there may be some opportunities to get in front of consumers and stay top-of-mind during the holiday season that you may not have considered before.

read more Wait, its Christmas already? For ecommerce marketers it is...


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