Archive for the ‘Search Marketing Webinars’ Category

VIDEO: 4 Changes That Shook SEO in 2013

<< by Kari Rippetoe on December 11th, 2013

2013 has been a big year in the ever-changing world of SEO. Let’s do a quick rundown of the major events that happened, shall we?

This week’s Mojo Minute reviews four of the biggest changes that happened in SEO:

read more VIDEO: 4 Changes That Shook SEO in 2013

Remarketing: Is It Aliens? [VIDEO]

<< by Kari Rippetoe on November 20th, 2013

Remarketing aliens Remarketing: Is It Aliens? [VIDEO]According to recent data from Chango, remarketing is certainly becoming more and more of a standard digital marketing tactic, but there are definite gaps in its use. Agencies are pushing the envelope when it comes to experimenting with remarketing (especially with mobile and video), but brand marketers may lack the knowledge or resources to try new tactics, and are sticking mainly with display media.

During this week’s Search Mojo webinar, 10 Killer Hacks for Remarketing Success, Scott Garrett and Sarah Wyland will be sharing some of their favorite “hacks” they use to get more from remarketing. But many marketers may still be unfamiliar with it, and this week’s Mojo Minute gives a quick primer.

read more Remarketing: Is It Aliens? [VIDEO]

VIDEO: What’s SEO Fact or Fiction?

<< by Kari Rippetoe on November 6th, 2013

myths VIDEO: Whats SEO Fact or Fiction?Let’s face it: SEO is not easy. With constant updates to search algorithms and speculation about what will and won’t get your site penalized, it’s a big challenge to keep up with it all. How do you really know for sure what to believe?

Many of the questions we hear from clients and people we talk with revolve around many of the same SEO tactics, including:

  • How important are meta keywords?
  • Will links from press releases hurt my rankings?
  • How much does Google+ factor into search rankings?

So, what really is SEO fact or fiction? Watch the video and test your knowledge as we play “SEO Fact or Fiction?”

read more VIDEO: Whats SEO Fact or Fiction?

MOJO MINUTE: 6 Things to Consider for Your 2014 Digital Marketing Budget

<< by Kari Rippetoe on October 23rd, 2013

budget MOJO MINUTE: 6 Things to Consider for Your 2014 Digital Marketing BudgetIt’s really hard to believe we’re already winding down another year. 2013 has been an exciting year in digital marketing, with new and growing opportunities in search, social media and content marketing. 4 in 10 global marketers reallocated their budgets to digital marketing in 2013, and 2 in 3 CMOs shifted 25% or more of their budgets to it this year.

Why the big shift to digital marketing? According to Accenture, CMOs feel the “game-changing” nature of digital warrants a radical change in their organizations’ structure, and their ability to deliver “seamless and relevant customer experiences across all touch points all day and every day”  is absolutely essential to their survival. So, in a nutshell, “Go digital or die.”

read more MOJO MINUTE: 6 Things to Consider for Your 2014 Digital Marketing Budget

5 Challenges B2B Marketers Must Overcome to Make Content Marketing Work

<< by Kari Rippetoe on October 9th, 2013

max hiding 5 Challenges B2B Marketers Must Overcome to Make Content Marketing WorkAs Content Marketing Manager here at Search Mojo, I count myself as pretty lucky. I’m in a position dedicated to content marketing, created because we think it’s incredibly important and valuable not just for ourselves, but for our clients. We have amazing resources for creating top-notch content. But I’m sorry to say that lots of other marketers aren’t as lucky as I am in that regard.

You may be one of those marketers who knows the value of content marketing, but has several challenges to overcome within your organization to get everyone else to agree. Do you:

  • …find it hard to get everyone to agree on what content marketing is?
  • …fight constantly with Sales about the qualification (or nonexistence) of leads?
  • …have trouble creating a coherent sales and marketing strategy (and sticking with it)?
  • …hide under your desk when your boss asks about the ROI of that last marketing campaign?

If so, you definitely have some challenges to overcome first – before trying to make your case for content marketing.

read more 5 Challenges B2B Marketers Must Overcome to Make Content Marketing Work


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