Archive for the ‘Search Marketing Resources’ Category

Improving Your Marketing ROI with Marketing Automation [PRESENTATION]

<< by Kari Rippetoe on April 4th, 2013

Here at Search Mojo, our marketing automation tool of choice is Marketo. And we’re big on it. I mean LOVE it. Because marketing automation, and specifically, Marketo, has performed nothing short of a miracle in helping us to improve our lead and sales processes. Since we started using marketing automation in 2011, we’ve seen some pretty amazing things happen:

  • Increased Converted leads to opportunities by 25%
  • Increased Opportunities won by 63%
  • Decreased Time to close by two weeks

So, we’re pretty big fans of marketing automation, and talk about it frequently in webinars and infographics. We’ll even talk about it over lunch, which is what our President and CEO, Janet Driscoll Miller, recently did when she presented a Lunch & Learn for Marketo in Tyson’s Corner, VA.

read more Improving Your Marketing ROI with Marketing Automation [PRESENTATION]

WEBINAR: Monitoring, Managing and Maintaining Your Company’s Online Reputation

<< by Kari Rippetoe on March 19th, 2013

orm guy WEBINAR: Monitoring, Managing and Maintaining Your Companys Online ReputationIt’s 2013 – do you know what your online reputation is?

Surprisingly, many companies do not. Worse yet, they don’t have a plan in place for dealing with a crisis when it happens. Online reputation management is crucial for ensuring your potential (and current) customers see you in a positive light. Brands must proactively monitor online mentions and have a plan for dealing with anything potentially negative before it becomes a full-blown business and/or media nightmare – resulting in lost credibility, lost customers, and lost sales.

read more WEBINAR: Monitoring, Managing and Maintaining Your Companys Online Reputation

Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

<< by Kari Rippetoe on March 14th, 2013

ROI from social media Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.

read more Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

WEBINAR: The New Face of Display Advertising

<< by Kari Rippetoe on March 5th, 2013

If you’re like many other marketers, then you may not realize everything display advertising actually encompasses. To many marketers, display advertising means banner ads – and not only that, horribly untargeted, irrelevantdisplay ads WEBINAR: The New Face of Display Advertising banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.

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Understanding Facebook’s Graph Search Webinar: Audience Predictions

<< by Kari Rippetoe on February 22nd, 2013

CrystalBallLarge Understanding Facebooks Graph Search Webinar: Audience PredictionsWe had an intriguing webinar yesterday, with Search Mojo’s own Janet Driscoll Miller and Michelle Doty discussing Graph Search and its impact on both Facebook users and marketers. One of the sections of the webinar was all about Graph Search predictions, and we kicked it off by asking our webinar audience:

What do you think will be the biggest benefit of Graph Search to marketers?

read more Understanding Facebooks Graph Search Webinar: Audience Predictions


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