<< by Kari Rippetoe on April 4th, 2013
Here at Search Mojo, our marketing automation tool of choice is Marketo. And we’re big on it. I mean LOVE it. Because marketing automation, and specifically, Marketo, has performed nothing short of a miracle in helping us to improve our lead and sales processes. Since we started using marketing automation in 2011, we’ve seen some pretty amazing things happen:
- Increased Converted leads to opportunities by 25%
- Increased Opportunities won by 63%
- Decreased Time to close by two weeks
So, we’re pretty big fans of marketing automation, and talk about it frequently in webinars and infographics. We’ll even talk about it over lunch, which is what our President and CEO, Janet Driscoll Miller, recently did when she presented a Lunch & Learn for Marketo in Tyson’s Corner, VA.