Archive for the ‘Search Marketing Resources’ Category

[VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

<< by Kari Rippetoe on June 10th, 2013

mobile seo [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

Does your brand have a mobile presence? If not, what’s holding you back? Some of the reasons I’ve heard from marketers and business owners over the years include:

  • My customers aren’t using mobile devices.
  • Mobile doesn’t work for B2B (or insert other industry/market here).
  • I don’t have the resources to build and maintain a mobile presence.
  • I just wouldn’t know where to start with mobile.

And really, you could apply these excuses to almost any other marketing channel, such as social media. But as with social media, mobile is not going away, and excuses like these are becoming as flimsy as a cheap cell phone. There is hard data showing that mobile has become not just another communications medium, but a way of life, all over the world – just take a look at these 10 compelling mobile marketing statistics for further convincing.

read more [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

<< by Kari Rippetoe on May 29th, 2013

metrics What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]The question of how to measure the success of your search marketing efforts may seem like an easy one to answer – but it’s actually more difficult than it looks from the outside. When it comes to SEO, we usually think of rankings first as the best measurement of success. However, changes to how Google ranks content and the role of social media (specifically, Google+) is making search results much more personalized for each user. In addition, rich snippets have changed how search results are displayed, adding greater detail to results and providing more exposure for a piece of content.

If rankings alone are not the best way to measure SEO success, then what metrics do matter?

read more What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

WEBINAR: The Convergence of PR and SEO

<< by Kari Rippetoe on May 8th, 2013

pr seo WEBINAR: The Convergence of PR and SEOThe days of PR and marketing living separate lives are over. When you think about it, they both have one common goal: promotion. And with the ever-growing importance of content marketing and the increasing role social media is playing in how content appears in search results, the overlap between PR and SEO strategies is a natural one that cannot be ignored.

How can marketers and PR pros alike leverage this to their benefit and create a truly integrated PR and SEO strategy? This will be the topic du jour at tomorrow’s Search Mojo webinar, The Convergence of PR and SEO: Harnessing the Power of Content, Social and Search.

read more WEBINAR: The Convergence of PR and SEO

WEBINAR: Land More Leads With Your Landing Pages

<< by Kari Rippetoe on April 23rd, 2013

One does not simply WEBINAR: Land More Leads With Your Landing PagesAccording to MarketingSherpa’s 2011 Landing Page Optimization Benchmark Report, 68% of B2B marketers are unable to demonstrate positive ROI (or any ROI at all) of their landing page optimization efforts. This is alarming, given how more marketers are becoming increasingly savvy to the importance of using specialized landing pages for their advertising campaigns; but they seem to be falling down when it comes to optimizing the page elements that matter, testing their landing pages, and properly measuring the results of their efforts. This could come down to inefficient web analytics to guide B2B marketers’ landing page optimization efforts; however, the unfortunate side of this is that they may fail to recognize the full potential their efforts have for generating leads.

read more WEBINAR: Land More Leads With Your Landing Pages

WEBINAR: Get More Clicks and Conversions From Your PPC Ads

<< by Kari Rippetoe on April 9th, 2013

ppc ads WEBINAR: Get More Clicks and Conversions From Your PPC AdsAre your pay-per-click ads stuck in a rut? Are you finding it difficult to to stand out from the crowd of competitors constantly outbidding you on your most crucial keywords? Are you lamenting the continual decline of clicks on your ads, let alone conversions on your website?

Never fear! Google and Bing have an array of ad enhancements to help supercharge your PPC ads and boost their performance, and this week’s webinar Getting More Clicks and Conversions From Your PPC Ads will show you what these features are all about.

read more WEBINAR: Get More Clicks and Conversions From Your PPC Ads


Warning: include(/home/86863/domains/search-mojo.com/html/includes/tagging.php) [function.include]: failed to open stream: No such file or directory in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50

Warning: include() [function.include]: Failed opening '/home/86863/domains/search-mojo.com/html/includes/tagging.php' for inclusion (include_path='.:/usr/local/php-5.3.27/share/pear') in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50