Archive for the ‘Search Marketing Resources’ Category

MOJO MINUTE: Building Your Website with SEO in Mind

<< by Kari Rippetoe on August 7th, 2013

In this week’s edition of the Mojo Minute, Search Mojo’s Amanda Sides outlines 3 essential tips for building a strong SEO foundation for your website:

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Wait, it’s Christmas already? For ecommerce marketers it is…

<< by Kari Rippetoe on July 24th, 2013

ecommerce Wait, its Christmas already? For ecommerce marketers it is...Yes, it’s that time again. The most wonderful time of the year…at least if you’re in retail and/or ecommerce. It’s the proverbial “Christmas in July,” when Santa’s elves begin planning for the biggest shopping season of the year, including the two biggest shopping days of the year for both brick & mortar stores and ecommerce websites: Black Friday and Cyber Monday.

If you’re a marketer in the retail industry and/or for an ecommerce website, then I don’t need to convince you that starting your holiday marketing strategy planning now isn’t an option – it’s a requirement. In order to get a leg up on your competitors and get a piece of the shopping mayhem that ensues post-Thanksgiving (and, let’s not kid ourselves, as early as the day after Halloween), you need to plan everything from product offerings, advertising tactics and media buys to ad creative, website updates and cross-channel strategies…and much, much more. But there may be some opportunities to get in front of consumers and stay top-of-mind during the holiday season that you may not have considered before.

read more Wait, its Christmas already? For ecommerce marketers it is...

New Download: The Definitive Guide to Rich Snippets for Google and Bing

<< by Kari Rippetoe on July 23rd, 2013

Stand Out From the Crowd New Download: The Definitive Guide to Rich Snippets for Google and Bing

Photo credit: phil wood photo

As organic search result pages become increasingly overcrowded with more types of content – like videos, articles, and PDFs – standing out in the crowd is becoming more and more difficult. Even being on the first page is no longer enough, or even ranking at the top of the page. There are 3 major reasons for this:

  1. Google algorithm changes over the past couple of years have put a bigger emphasis on high quality content. Now, this is really what we as marketers should have been creating all along, but we as marketers also know that creating fresh, high quality content on a consistent basis is not exactly easy.
  2. Google Search plus Your World personalizes your results, based on what your friends are sharing and liking, when you’re signed in to Google. Which means that your results will differ greatly from those of other people.
  3. Rich snippets add an extra dimension to search results by integrating thumbnails and additional information into the results themselves.

Rich snippets actually present a relatively easy opportunity for you to enhance how your content appears in Google and Bing search results.

read more New Download: The Definitive Guide to Rich Snippets for Google and Bing

Not Blogging Yet? 10 Statistics That Will Convince You to Start Blogging

<< by Kari Rippetoe on July 10th, 2013

blogging Not Blogging Yet? 10 Statistics That Will Convince You to Start BloggingIn tomorrow’s webinar, Blogging’s Biggest Challenges and How to Overcome Them, I’ll be talking about the importance of blogging as a part of your marketing strategy, and how it can help you achieve your business goals, from improving your search engine rankings to generating more leads and customers. As I’ve put together my presentation for the webinar this week, my research has surfaced a LOT of statistics pertaining to blogging and the benefits it has for your business. Many of these statistics are so darn compelling, it’s really hard to imagine why anyone would not want to begin forming their blogging strategy right now. So, if you’re still not convinced about blogging, here are 10 statistics that may well get you on the blogging bandwagon.

read more Not Blogging Yet? 10 Statistics That Will Convince You to Start Blogging

Mojo Minute: Social Media Lead Generation with Sarah Lokitis

<< by Kari Rippetoe on June 26th, 2013

lead gen Mojo Minute: Social Media Lead Generation with Sarah LokitisMany marketers might think that social media is not the most effective tactic for lead generation. In fact, social media can actually be a big contributor to lead generation efforts, especially with the targeting power of social media advertising through LinkedIn, Facebook, and now Twitter. Here are some compelling stats that show how social media is working when it comes to acquiring new customers:

  • 43% of marketers have gained a new customer from LinkedIn in 2013. (Hubspot)
  • 52% of marketers have generated a lead from Facebook in 2013. (Hubspot)
  • 55% of marketers have closed deals from social media leads, with Facebook being the most successful for B2C brands, and LinkedIn (naturally) working the best for B2B companies. (Webmarketing123)
  • 45% of marketers report below-average costs-per-lead for social media, making it one of the least expensive lead generation tactics for inbound marketing.

In this week’s Mojo Minute, Search Mojo’s Social Media Manager, Sarah Lokitis, gives a preview of what she’ll be discussing during the upcoming webinar, Unlocking the Lead Generation Potential of Search and Social Media. Specifically, she’ll be offering advice on how to use social media effectively for generating more leads.

read more Mojo Minute: Social Media Lead Generation with Sarah Lokitis


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