In our recent webinar, Get More Leads by Identifying and Targeting Your Buyer Personas, Adele Revella of the Buyer Persona Institute talked about the 5 Rings of Insight and how they can help you understand what motivates your prospective customers to make a buying decision. Janet Driscoll Miller also discussed how you can use social media and the insights you’ve gathered to better target your advertising.

This infographic takes you through 5 steps towards helping you understand your buyer personas, creating the right content to fit each step in the buying process, and mappaing your advertising efforts to the appropriate marketing channels.

read more INFOGRAPHIC: 5 Steps to Understanding and Targeting Your Buyer Personas