Archive for the ‘Infographics’ Category

FLOWCHART: How To Troubleshoot Your Google Authorship Issues

<< by Kari Rippetoe on November 11th, 2013

While Google Authorship can be an excellent way to attract more attention and traffic to your authored content from Google organic search results, it can also be a big challenge to implement properly. What would seem like a relatively straightforward process can actually become a confusing maze of unordered steps and technical frustrations.

Fortunately, our own resident Authorship expert Janet Driscoll Miller has come to the rescue with the handy flowchart below to help you troubleshoot any issues you might encounter as you (try) to get Authorship in place. ¬†You can also read Janet’s full article in her All Things SEO column on SearchEngineLand.

read more FLOWCHART: How To Troubleshoot Your Google Authorship Issues

INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

<< by Kari Rippetoe on September 9th, 2013

Online Donation Growth INFOGRAPHIC: The State on Online Giving and Marketing for NonprofitsDid you know:

  • Online revenue for nonprofits grew nearly 12% in 2012?
  • Online donations from repeat supporters grew 20%, while online donations from sustainers (those who regularly and automatically donate) grew 27%?
  • The average online donation is $89?

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise – and nonprofit organizations have a growing opportunity to take advantage of this through search, social media, and video content (just to name a few channels). The main challenge many nonprofits tend to face is a lack of resources, including budget, to launch an online marketing strategy of any effective scale. But did you also know there are programs that exist to help nonprofits conquer this challenge?

read more INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

<< by Kari Rippetoe on March 14th, 2013

ROI from social media Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.

read more Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

Understanding Facebook’s Graph Search Webinar: Audience Predictions

<< by Kari Rippetoe on February 22nd, 2013

CrystalBallLarge Understanding Facebooks Graph Search Webinar: Audience PredictionsWe had an intriguing webinar yesterday, with Search Mojo’s own Janet Driscoll Miller and Michelle Doty discussing Graph Search and its impact on both Facebook users and marketers. One of the sections of the webinar was all about Graph Search predictions, and we kicked it off by asking our webinar audience:

What do you think will be the biggest benefit of Graph Search to marketers?

read more Understanding Facebooks Graph Search Webinar: Audience Predictions

INFOGRAPHIC: Should It Snow This Holiday Season?

<< by Kari Rippetoe on December 24th, 2012

Happy Holidays from all of us at Search Mojo!

We wish you lots of love, warmth and popcorn for the holidays.

Holiday Card INFOGRAPHIC: Should It Snow This Holiday Season?


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