<< by Kari Rippetoe on July 23rd, 2013
As organic search result pages become increasingly overcrowded with more types of content – like videos, articles, and PDFs – standing out in the crowd is becoming more and more difficult. Even being on the first page is no longer enough, or even ranking at the top of the page. There are 3 major reasons for this:
- Google algorithm changes over the past couple of years have put a bigger emphasis on high quality content. Now, this is really what we as marketers should have been creating all along, but we as marketers also know that creating fresh, high quality content on a consistent basis is not exactly easy.
- Google Search plus Your World personalizes your results, based on what your friends are sharing and liking, when you’re signed in to Google. Which means that your results will differ greatly from those of other people.
- Rich snippets add an extra dimension to search results by integrating thumbnails and additional information into the results themselves.
Rich snippets actually present a relatively easy opportunity for you to enhance how your content appears in Google and Bing search results.