Archive for the ‘Checklists’ Category

Adwords Conversion Tracking – It’s Kind of a Big Deal…

<< by Nelson Hudspeth on January 30th, 2013

Ahh AdWords… For some, it’s music to your ears. For others, it’s nails on a chalkboard. AdWords is an incredible tool that, if leveraged properly, can provide you with excellent conversion and revenue tracking data. While the interface and processes may seem daunting at first glance, have no fear… I’ve laid out a foolproof method to get started with conversion tracking below.

What is Conversion Tracking?

An AdWords conversion occurs when someone clicks on your ad and performs an action on your website that you see as having value. Setting up conversion tracking lets you keep an eye on important statistics such as cost-per-conversion and conversion rate, giving you a glimpse into how successful a specific campaign or ad group is. This conversion tracking will help you begin making informed decisions on how to best optimize your account.

A conversion can be anything you want to measure. It can be something as simple as a visitor requesting more information and submitting contact information, a prospective buyer downloading a case study, all the way up to a purchase of a good or service. What you choose is completely up to you, as long as it isn’t milk…

3shdl9 Adwords Conversion Tracking   Its Kind of a Big Deal...

How do I Get Started with Adwords Conversion Tracking?

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CHECKLIST: 8 Top Online Video SEO Tactics

<< by Kari Rippetoe on January 14th, 2013

Marketers are increasingly looking to video as a major content marketing priority, making video marketing their top area for investment in 2012. It will continue to be a top priority in 2013, with video considered an effective content marketing tactic by 58% of marketers, according to the Content Marketing Institute’s report 2013 B2B Content Marketing Benchmarks, Budgets and Trends.

With the right strategy in place, video content can be a highly effective content marketing tactic. Whether you’re already creating videos, or want to start creating them, it’s important to make sure they’re properly optimized for search. We’ve created this checklist of video SEO tactics to ensure they get the search engine exposure they deserve.

Online Video SEO Checklist  CHECKLIST: 8 Top Online Video SEO Tactics

CHECKLIST: 2013 Search and Social Media Marketing Tactics

<< by Kari Rippetoe on January 4th, 2013

It’s a new year, and time to make some new marketing resolutions for 2013. Have you included any of the following in your 2013 search and social media marketing plans?

  • Creating more fresh, quality content for your website?
  • Leveraging semantic search?
  • Digging up more useful data from your analytics?
  • Branding your business online?
  • Getting on board with Google+?
  • Experimenting with social advertising?
  • Creating and improving your landing pages?
  • Getting a little creepy with retargeting?
  • Making your site more mobile-friendly?

We’ve created this checklist of search and social media marketing tactics with 30 of the most important tactics not to overlook in 2013. Any marketer can use this checklist to augment their current marketing plans for 2013 with effective tactics that are also easy to implement.

2013 Checklist Screenshot CHECKLIST: 2013 Search and Social Media Marketing Tactics

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