Archive for the ‘Search Marketing Resources’ Category

VIDEO: 4 Changes That Shook SEO in 2013

<< by Kari Rippetoe on December 11th, 2013

2013 has been a big year in the ever-changing world of SEO. Let’s do a quick rundown of the major events that happened, shall we?

This week’s Mojo Minute reviews four of the biggest changes that happened in SEO:

read more VIDEO: 4 Changes That Shook SEO in 2013

Remarketing: Is It Aliens? [VIDEO]

<< by Kari Rippetoe on November 20th, 2013

Remarketing aliens Remarketing: Is It Aliens? [VIDEO]According to recent data from Chango, remarketing is certainly becoming more and more of a standard digital marketing tactic, but there are definite gaps in its use. Agencies are pushing the envelope when it comes to experimenting with remarketing (especially with mobile and video), but brand marketers may lack the knowledge or resources to try new tactics, and are sticking mainly with display media.

During this week’s Search Mojo webinar, 10 Killer Hacks for Remarketing Success, Scott Garrett and Sarah Wyland will be sharing some of their favorite “hacks” they use to get more from remarketing. But many marketers may still be unfamiliar with it, and this week’s Mojo Minute gives a quick primer.

read more Remarketing: Is It Aliens? [VIDEO]

FLOWCHART: How To Troubleshoot Your Google Authorship Issues

<< by Kari Rippetoe on November 11th, 2013

While Google Authorship can be an excellent way to attract more attention and traffic to your authored content from Google organic search results, it can also be a big challenge to implement properly. What would seem like a relatively straightforward process can actually become a confusing maze of unordered steps and technical frustrations.

Fortunately, our own resident Authorship expert Janet Driscoll Miller has come to the rescue with the handy flowchart below to help you troubleshoot any issues you might encounter as you (try) to get Authorship in place.  You can also read Janet’s full article in her All Things SEO column on SearchEngineLand.

read more FLOWCHART: How To Troubleshoot Your Google Authorship Issues

VIDEO: What’s SEO Fact or Fiction?

<< by Kari Rippetoe on November 6th, 2013

myths VIDEO: Whats SEO Fact or Fiction?Let’s face it: SEO is not easy. With constant updates to search algorithms and speculation about what will and won’t get your site penalized, it’s a big challenge to keep up with it all. How do you really know for sure what to believe?

Many of the questions we hear from clients and people we talk with revolve around many of the same SEO tactics, including:

  • How important are meta keywords?
  • Will links from press releases hurt my rankings?
  • How much does Google+ factor into search rankings?

So, what really is SEO fact or fiction? Watch the video and test your knowledge as we play “SEO Fact or Fiction?”

read more VIDEO: Whats SEO Fact or Fiction?

MOJO MINUTE: 6 Things to Consider for Your 2014 Digital Marketing Budget

<< by Kari Rippetoe on October 23rd, 2013

budget MOJO MINUTE: 6 Things to Consider for Your 2014 Digital Marketing BudgetIt’s really hard to believe we’re already winding down another year. 2013 has been an exciting year in digital marketing, with new and growing opportunities in search, social media and content marketing. 4 in 10 global marketers reallocated their budgets to digital marketing in 2013, and 2 in 3 CMOs shifted 25% or more of their budgets to it this year.

Why the big shift to digital marketing? According to Accenture, CMOs feel the “game-changing” nature of digital warrants a radical change in their organizations’ structure, and their ability to deliver “seamless and relevant customer experiences across all touch points all day and every day”  is absolutely essential to their survival. So, in a nutshell, “Go digital or die.”

read more MOJO MINUTE: 6 Things to Consider for Your 2014 Digital Marketing Budget

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