Archive for the ‘Yahoo SEO’ Category

The Underlying Implications of Suggested Search

<< by Paige Payne on February 4th, 2010

When on the topic of Google’s suggested search feature, typically a majority of the conversation focuses on the shock and [insert adjective that has nothing to do with anything useful/intelligent] effect suggested search results can have. Some examples you are probably already familiar with, or that you may want to check out are those such as Mashable’s Top 10 Funniest Google Suggests Results or perhaps Funny Google Suggest results: Who searches Google for this stuff? | Xatal.

Often, suggested search results (like the ones below that I found on Xatal’s blog) leave us with a similar thought:

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Maybe we, the end users, do all too often fall victims to the coined phrase:

4307067371 d45ed80e95 The Underlying Implications of Suggested Search

Whatever the case may be, believe it or not the Google Suggest feature can actually provide some great insights for PPC.

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Apple Benching Google for Bing | More Than Ruffled iPhone Feathers?

<< by Paige Payne on January 20th, 2010

This morning I read Frank Reed’s post, “Bing! is That Apple Calling?” The topic of his post was about how with the recent news of Apple shopping for a new default search engine there’s a “growing  battle between Google and Apple” stemming from the mobile market.  He concluded his post by posing some great questions for discussion:

  • What could be lost / gained by Apple in a deal like this?
  • What could be lost / gained by Google?
  • Does Microsoft care what is lost or gained just as long as someone is talking about Bing?”

When addressing these questions, it is important to keep i mind the following:

  • Overlapping Markets – Not only has Google recently pushed its way into the mobile market by acquiring Android, Inc. and teaming up with Open handset Alliance back in Nov. 2007(comprised of all the software, hardware, and telecom companies feeling the squeeze of Apple and AT&T’s exclusive partnership); But also, Google announced on July 7th, 2009 that it would be launching its own web-based operating system (Chrome OS) sometime in 2010.  The new operating system will offer users many of the same overall benefits as that that have propelled Apple to where it is today, security and design. This is mostly likely one of the primary reasons that on August 3, 2009 it was announced that Eric Schmidt would resign his board member position at Apple due to conflict of interests and the growing competition between Google and Apple.
  • The user makeup of these markets – As Cowen & Co. concluded from a survey they conducted on U.S. Intertnet users, Google users as demographics are mobile Internet users, younger, and high-income households.  To me this sounds a lot like Apple’s mobile and computer hardware/software demographics.

I can’t say I’d really blame Apple if they do end up teaming up with Bing. I don’t think they are pursuing the idea of  swapping their default search engine out of spite, but more so out of necessity for the future. As for who’s to gain or lose? Being how the two have previously reigned kings in different markets with different business models, it’s a tough call. As Google and Apple’s business strategies continue to evolve, with more head-to-head competition, it will be interesting to see who has the bigger brand in the eyes of the consumer. Apple or Google?

So When Can I Stop Caring About Yahoo SEM and SEO?

<< by Tad Miller on January 18th, 2010

4274580979 eb0cb06ec2 o So When Can I Stop Caring About Yahoo SEM and SEO? One day late last week, my day started like any other day with checking E-mail and my Tweets.  Barry Schwartz aka @Rustybrick tweeted a Search Engine Round Table article about a situation that I was already aware of, but the idea of it finally hit home.  Yahoo is essentially going away this year for search engine marketers and the count down to its irrelevance has begun.

It’s far from a done deal, and there are more than a few potential obstacles in the deal actually getting approved, but sometime this year Yahoo as we know it will likely be gone (I’m betting much later in the year).

So the question has to be asked is all this work I’m doing to make Yahoo PPC accounts perform all for nothing?

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Google Leaving China | An SEM Perspective on Mr. Opportunity’s Bold Move

<< by Paige Payne on January 18th, 2010

Taking center stage in technology headlines for the week was Google’s announcement this past Tuesday 4285456058 c097f547ff o Google Leaving China | An SEM Perspective on Mr. Opportunitys Bold Moveregarding potentially suspending operations in the world’s largest online audience, China.  With such a statement came a flurry of media coverage on the event.

I will start by saying I do feel the media coverage has done a fairly decent  and thorough job of explaining the basic facts and what’s at stake behind Google’s bold move.   On the flip side, I’d like to give my Search Engine Marketing (SEM) perspective on Mr. Opportunity’s bold move.

read more Google Leaving China | An SEM Perspective on Mr. Opportunitys Bold Move

Recapping the Top SEM Blog Posts by Search Mojo in 2009

<< by Paige Payne on January 12th, 2010

4254196052 1d625f572c o Recapping the Top SEM Blog Posts by Search Mojo in 2009

In case you may have missed a few, here is a month-to-month recap of Search Mojo’s most popular search engine marketing blog posts during 2009:

read more Recapping the Top SEM Blog Posts by Search Mojo in 2009

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