Archive for the ‘Yahoo SEO’ Category

#seo411 Recap: Learning SEO

<< by Avelyn Austin on May 5th, 2010

Tuesday, Search Mojo hosted this week’s #seo411 Twitter chat session, Learning SEO. Last week we discussed SEO with a focus on effective SEO measuring. We want to thank all of our #seo411 participants for the great discussion surrounding Learning SEO. These chat sessions wouldn’t be possible if it weren’t for you guys! Here’s a quick recap of what went down Tuesday afternoon.

Q1: What blogs do you find helpful for learning SEO?

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Live from Pubcon South: 2010 SEO

<< by Janet Driscoll Miller on April 14th, 2010

The next panel on Wednesday covered search engine optimization (SEO) and the new algorithm concerns for 2010. Speakers on the panel included Bill Hartzer, Gillian Muessig of SEOmoz, Kurt Moer of Customer Magnetism and Ian Lurie of Portent Interactive.

I really enjoyed Ian’s presentation — he had great tips on how businesses can get some visibility on trending topics.

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Why Facebook & Other Social Media Sites are Important to SEO…Sort of

<< by Tad Miller on March 31st, 2010

As an SEO agency, we are very focused on getting our client’s URLs ranked on the first page of natural search results.  Even with personalized search altering individual search results, we believe that a top 10 ranking is pretty much always going to be a top ten ranking even with personalization sometimes changing the order of that top ten.

The reality is that when clients engage us for SEO they really translate high natural search engine rankings into more TRAFFIC and from that traffic more sales.

But the point of this post is that clients essentially want more traffic to their website and the traffic to that website doesn’t necessarily have to come from search engine results pages for the clients URL.  Case in point, we have gotten a lot of traffic from my blog post “Why Your Company Needs a Google Profile” but if you actually do a Google search on that exact article name, in quotes you won’t even find the original post in the number one spot.  Their are 28 links on other websites pointing to that article, most of which use the article title as the anchortext.  So why isn’t it the number one search result?

read more Why Facebook & Other Social Media Sites are Important to SEO...Sort of

Better Insight to Conversion Paths with AdWords Search Funnels

<< by Amanda Sides on March 24th, 2010

Just announced, Google is launching a new AdWords reporting feature – AdWords Search Funnels. The new option will give advertisers more insight into what keywords are driving conversions.

AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. – Barry Schwartz

Previously, the way Google reported was by showing you the last keyword that drove the conversion. Sometimes, a searcher may not convert on their initial search, but come back a few days or weeks later and complete the conversion. This new reporting feature will give advertisers more insight into the search path the searcher took to convert.

read more Better Insight to Conversion Paths with AdWords Search Funnels

SEO Measurement: 5 Tools to Track Your Rankings

<< by Janet Driscoll Miller on March 23rd, 2010

One common question I ask other search engine optimization practitioners is how they measure the success of their efforts. And of course, the most common answer is the most obvious one: the search engine rankings (SERPs).

However, tracking SERPs isn’t as easy as you might think, so it’s important to find the right tool — an accurate tool — to track your rankings. And each tool has different features that you may find important. So I decided to evaluate just a few of the SERP tracking tools available on the market today.

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