Archive for the ‘Yahoo SEO’ Category

Live from Pro SEO Seminar in Boston

<< by Evan Levy on May 16th, 2011

On this rainy Monday morning, I have traveled to Boston and wound up near Harvard University for the Pro SEO Seminar (#ProSEO).  In a large amphitheater, many SEO professionals have gathered to hear presentations about everything from taming the panda update, link building and data analysis, to explaining to management the importance of creating and growing search budgets in your organization.  I’ll be live blogging this two-day event, and am excited to get started!  Now, to find more coffee…  Stay tuned!

Warning: Sometimes You Can Take Brand Too Far

<< by Janet Driscoll Miller on May 16th, 2011

I won’t lie. I love Washington Post columnist Gene Weingarten. I look forward to his piece every week in Sunday’s Post, and joyfully, this week’s column spoke directly to me as a marketer.

stetson hat 300x238 Warning: Sometimes You Can Take Brand Too FarIn a nutshell, Weingarten had mentioned the Stetson brand in a previous column, essentially stating in the previous column that if you wanted to feel more American, “put on a Stetson.” Now to me, and clearly go Weingarten, this appeared to be a compliment.

But the Stetson company apparently disagreed. Weingarten received a letter from a company representative requested that he clarify that “‘Stetson’ is the name of [their] company and not a generic term for a hat.” Really? Weingarten essentially compliments your company by making Stetson synonymous with an all-American hat and you feel the need to clarify that not all hats are Stetsons? Seriously?

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Live from SES Chicago: “SEO 101″

<< by Mark Browner on October 20th, 2010

The first session that I attended on Day 2 was SEO 101, which took a look at the fundamentals of Search Engine Optimization (SEO). In this session, Bruce Clay discussed how SEO can be used to increase website rankings on organic searches.

Clay began by discussing factors that are important for getting top rankings for organic searches:

  • On-Page Factors: The site’s actual content (including tags: title, description, keyword, headings,  body copy)
  • Expertness: Do others believe I am an expert? PageRank increases when others link to your site (inbound links, outbound links and internal links)
  • Copy writing: Structural content, sentence structure, word usage and clarification words
  • Architecture of site: Must match structure and content of the site to the intent of the search query (ex: Shopping sites have more bullets and lists, while research sites have more sentences).
  • Engagement Objects: Pieces of content that help the site’s ability to be ranked (video, images, maps, books, news, blogs, etc). Popular videos can really help rankings, so use these in order to move to the top of organic results. The more engaging the site is, the higher it will rank.
  • Server/ Software Performance: Slow servers discourage spiders . So faster sites will rank higher.

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Live from SMX East: The Real Time and Social Search Landscape

<< by Janet Driscoll Miller on October 4th, 2010

After an early and rainy flight into LGA this morning, I started my visit to SMX East with the Social and YouTube track: The Real Time and Social Search Landscape, featuring Jeremy Hylton of Google, Brian Theodore of Yahoo!, Meredith Ringel Morris of Microsoft Research, and Othman Laraki, of Twitter.

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#seo411 Recap: SEO Tactics for Blogs

<< by Paige Payne on May 26th, 2010


Our most recent #seo411 Twitter chat session covered SEO for Blogs.  Here’s a review of what we talked about in case you couldn’t make it.  If you’re experimenting with or want to get started with optimizing your blog for SEO, hopefully this #seo411 session will help you to get your blog started on the right track.

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