Recently, I’ve had some conversations with friends and prospects who’ve hired other SEO agencies, and I’ve heard some startling stories about how many other agencies do not include reporting as part of their process. Excuse me?
Reporting is no more than measurement, really, and to realize success or failure, all things must be measured. Would you go on a diet to lose weight and yet never step on the scale? Would a parent send a child to school, but not care about seeing a report card on the child’s progress? How do you know if you’re successful if you don’t measure your progress?
Measurement is a key to understanding where you started, where you stand, and how far you have left to go. It’s really that simple. So my first rule for companies is:
Never hire an SEO agency that doesn’t provide at least monthly reporting.