Archive for the ‘SEO Metrics’ Category

DMF 2011 | 5 Stages of SEO Maturity That Will Fire Up Your Revenue Results

<< by Amanda Sides on February 3rd, 2011

DMF logo1 DMF 2011 | 5 Stages of SEO Maturity That Will Fire Up Your Revenue ResultsNow that everyone’s warmed up a bit, between a lovely hot breakfast and walking the floor visiting different sponsor booths, we move on to the second session period.  I am sitting in the SEO session, which will be discussing SEO and improving revenue.  The sessions speakers include Seth Besmertnik, CEO & Co-Founder of Conductor, and John Cole, Director of Search Engine Optimization at AT&T Interactive. Here’s a quick rundown of the 5 stages of SEO maturity, as presented by Seth & John.

5 Stages of SEO Maturity

1. Try | SEO is a consistently changing industry, so it might be pretty intimidating when deciding how and where to start.  Do your research, find the results, define the value.  You’ll need to approach upper management or the person who controls the budget, and convince them why they should put company dollars towards SEO. Once you get the approvals and go-aheads necessary, you should establish your goals for SEO efforts.  In the beginning, don’t complicate things.  That will come later.  Focus on the basics to get started:

- Traffic
- Rankings
- Revenue

read more DMF 2011 | 5 Stages of SEO Maturity That Will Fire Up Your Revenue Results

SEO New Year’s Resolutions- Social Media

<< by Kaitlyn Smeland Dhanaliwala on January 10th, 2011

Live from SES Chicago: Day 3 Keynote- Google’s Maile Ohye

<< by Mark Browner on October 21st, 2010

Day 3 of SES Chicago began with a keynote speech from Maile Ohye,  Senior Developer Programs Engineer at Google. This was played out very similarly to a Question and Answer session. A few of highlights were:

google tv2 Live from SES Chicago: Day 3 Keynote  Googles Maile OhyeWhat is Google TV? This is something that has occupied Ohye’s life for the past several months. It is a combination of a TV and a computer. Everything is going to be blended, so if you do a search for a TV show you will get results for when it is on TV and what channel it is on, the show’s information page, and where you can stream it (immediately for Google TVs).

What is the effect of Google Instant? Google Instant is having more of an effect on the end-user. Impressions have been increasing for the end- user because there are now 5-7 queries for what used to be 1 query before Google Instant launched. Ohye feels that Google Instant is going to make the end-user more search savvy. Google Instant uses auto complete (previously Google Suggest) which has been around for several years, so there is not a change to the ranking algorithm.

Should websites focus on getting feedback? User generated content can be very effective for e-commerce sites. If there are product reviews, it will help increase customer purchases. When allowing user feedback, reputation management is very important.

read more Live from SES Chicago: Day 3 Keynote  Googles Maile Ohye

Live From SMX East: Industrial Strength SEO

<< by Evan Levy on October 5th, 2010

Next up this afternoon is the “Industrial Strength SEO: session.  Speakers included: Tony AdamJonathan AshtonTopher Kohan, and Tom Petryshen.  Some of the main points I took away from this topic are below.

Clients: When dealing with larger clients, make sure you know every player on the team.  The CEO, the CEO’s guru pal, chief marketing officer, “the wizard of Oz,” the person that actually makes things happen, the IT group, the marginalized partner, corporate communications, the creatives, the social guy.

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Live From SMX East: Actionable Metrics and Diagnostics

<< by Evan Levy on October 5th, 2010

logo east1 Live From SMX East: Actionable Metrics and DiagnosticsThis afternoon I’m sitting in on the Actionable Metrics and Diagnostics session.  Speakers included: Vicki BlairMaile Ohye, and Conrad Saam.  Here are some important points from the session.

Something everyone should be doing with webmaster tools is email forwarding.  This will enable you to receive site alerts from Google straight to your inbox.  Information in the emails can include malware updates, and alerts for crawl errors.

read more Live From SMX East: Actionable Metrics and Diagnostics


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