Archive for the ‘SEO Metrics’ Category

WEBINAR: Getting the Most Value from Google Analytics

<< by Kari Rippetoe on September 4th, 2013

analytics WEBINAR: Getting the Most Value from Google AnalyticsGoogle is constantly making updates to its search algorithms, and it can be a challenge to keep up with it all. And, like the search engine, there are pretty frequent updates to Google Analytics as well. Many marketers rely on it to provide them with the information needed to measure their marketing efforts and make informed, data-driven decisions – so it’s imperative that they know how to use Google Analytics to their advantage.

Are you measuring the right things?

Firstly, take stock of what you’re currently measuring and compare that against your business goals. Are those metrics really giving you the information you need? Forget what you might have heard about what to measure, and think about what really matters.

read more WEBINAR: Getting the Most Value from Google Analytics

Live from SMX Advanced: Advanced Tips and Tricks for Actionable Analytics

<< by Janet Driscoll Miller on June 13th, 2013

What should you be tracking to really know how successful your SEO is? This panel featured Mark Munroe of Inflection, Myron Rosmarin of Rosmarin Search Marketing and Angie Schottmuller of Three Deep Marketing. Search Mojo also presented a webinar on this topic last month, available here.

read more Live from SMX Advanced: Advanced Tips and Tricks for Actionable Analytics

Live from SMX Advanced: Extreme Excel Excellence

<< by Janet Driscoll Miller on June 13th, 2013

Excel is a key tool for search marketers. This panel deeply delved into Excel functions and approaches for search marketers. It featured Annie Cushing of Annielytics.com, John Gagnon of Microsoft, AJ Kohn of Blind Five Year Old, Conrad Saam of Atticus Marketing and Brett Snyder of Nebo Agency.

read more Live from SMX Advanced: Extreme Excel Excellence

What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

<< by Kari Rippetoe on May 29th, 2013

metrics What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]The question of how to measure the success of your search marketing efforts may seem like an easy one to answer – but it’s actually more difficult than it looks from the outside. When it comes to SEO, we usually think of rankings first as the best measurement of success. However, changes to how Google ranks content and the role of social media (specifically, Google+) is making search results much more personalized for each user. In addition, rich snippets have changed how search results are displayed, adding greater detail to results and providing more exposure for a piece of content.

If rankings alone are not the best way to measure SEO success, then what metrics do matter?

read more What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

Analytics Attribution Modeling… Savvy?

<< by Nelson Hudspeth on April 18th, 2013

Multi-Channel Attribution is a pretty big topic in our industry, and most of us aren’t as knowledgeable as we would like to be on the subject. Attribution modeling attempts to solve the problem of which channel gets credit when a user touches multiple channels prior to converting. The problem with attribution models historically has been that they segment attributes at the single channel level: paid search, social media, direct traffic, organic search, etc., and often lack the ability to simultaneously compare various models across a multi-channel format.

image Analytics Attribution Modeling... Savvy?

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