Archive for the ‘Search Engine Optimization’ Category

Live From SMX East 2013 | Prioritizing Your Search Marketing Efforts

<< by Tad Miller on October 2nd, 2013

What should you tackle first? Which projects will have the greatest impact on success? Which are easy to implement and achieve results quickly? And which are the more complex tasks that yield results long-term?  This session at SMX East attempts to answer those questions.  With budget season starting out for the next year right now, the timing couldn’t be better to get these kinds of answers.

SMX East Prioritizing Live From SMX East 2013 | Prioritizing Your Search Marketing Efforts

Andy Atkins-Kruger at SMX East

Andy Atkins-Kruger is the CEO of Web Certain.  Web Certain is an international, multi-lingual search marketing agency.  There are usually two concepts in prioritizing SEO efforts.

The Scorecard Method:

SEO has so many possible starting points.  You need a method to determine what’s most important.  There are 3 steps to this method:

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Live at SMX East:What Are The Most Important Search Ranking Factors?

<< by Scott Garrett on October 1st, 2013

This was a very interesting session about ranking factors in SEO.  The session was moderated by Danny Sullivan and had informative and thought provoking presentations by Moz’s Matthew Peter and Searchmetrics’ Marcus Tober. Both presenters gave very detailed data to back up their claims on the current elements that contribute to the ranking factors on Google and Bing. The idea of correlation vs. causation was discussed when determining which ranking factors played vital roles in Google’s and Bing’s algorithm, especially dealing with social signals. Below I will give a short bio of each presenter and also detail their main talking points from their presentations.

pik1 Live at SMX East:What Are The Most Important Search Ranking Factors?

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Mojo Week in Marketing: September 27, 2013

<< by Alex Katzen on September 27th, 2013

Happy Friday and happy 15th birthday to Google. Without further ado, here are the big articles from this week in search, social media, and public relations.

Hummingbird 1024x683 Mojo Week in Marketing: September 27, 2013Search

Social

What was your week in marketing like? Feel free to comment below or tweet us @SearchMojo.

When To Use Google Authorship Versus Publisher Tags

<< by Sarah Bonner on September 23rd, 2013

 

 

Authorship eyetracking study When To Use Google Authorship Versus Publisher Tags

When Google Publisher and Authorship tags are used correctly, they can be very helpful to overall search engine optimization and, most importantly, to searchers looking for your content. They can help your content stand out in search results, and studies have even shown that search results with authorship rich snippets can attract more clicks than search results without them (even higher ranking ones!), while publisher tags help Google see your Google plus profile and website together.

 

Unfortunately, they are not always used correctly. Each tag tells Google something different, so it is important to understand their differences and benefits, as well as place them on the right pages of any site.

 

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WEBINAR: Getting the Most Value from Google Analytics

<< by Kari Rippetoe on September 4th, 2013

analytics WEBINAR: Getting the Most Value from Google AnalyticsGoogle is constantly making updates to its search algorithms, and it can be a challenge to keep up with it all. And, like the search engine, there are pretty frequent updates to Google Analytics as well. Many marketers rely on it to provide them with the information needed to measure their marketing efforts and make informed, data-driven decisions – so it’s imperative that they know how to use Google Analytics to their advantage.

Are you measuring the right things?

Firstly, take stock of what you’re currently measuring and compare that against your business goals. Are those metrics really giving you the information you need? Forget what you might have heard about what to measure, and think about what really matters.

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