Archive for the ‘Search Engine Optimization’ Category

FLOWCHART: How To Troubleshoot Your Google Authorship Issues

<< by Kari Rippetoe on November 11th, 2013

While Google Authorship can be an excellent way to attract more attention and traffic to your authored content from Google organic search results, it can also be a big challenge to implement properly. What would seem like a relatively straightforward process can actually become a confusing maze of unordered steps and technical frustrations.

Fortunately, our own resident Authorship expert Janet Driscoll Miller has come to the rescue with the handy flowchart below to help you troubleshoot any issues you might encounter as you (try) to get Authorship in place.  You can also read Janet’s full article in her All Things SEO column on SearchEngineLand.

read more FLOWCHART: How To Troubleshoot Your Google Authorship Issues

Mojo Week in Marketing: November 8, 2013

<< by Alex Katzen on November 8th, 2013

Welcome to this week’s Mojo Week in Marketing. We’re covering major articles on content marketing, social media, public relations, PPC, and SEO. Let’s jump in:

Content Marketing

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Social Media

PR

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PPC

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SEO

  • See which SEO tactics are being prioritized with this Marketing Research Chart: Integrating email and search marketing tactics (MarketingSherpa)
  • Running into issues implementing Authorship? Here’s a handy flowchart from our own Janet Driscoll Miller to help you troubleshoot (click the infographic to read the full accompanying article on SearchEngineLand):

Authorship Flowchart 600px Mojo Week in Marketing: November 8, 2013

And just for fun, Here’s How memes Went Viral – In the 1800s!

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Tweet us at @SearchMojo or comment below. Don’t forget to check out Janet’s latest post on Search Engine Land.

VIDEO: What’s SEO Fact or Fiction?

<< by Kari Rippetoe on November 6th, 2013

myths VIDEO: Whats SEO Fact or Fiction?Let’s face it: SEO is not easy. With constant updates to search algorithms and speculation about what will and won’t get your site penalized, it’s a big challenge to keep up with it all. How do you really know for sure what to believe?

Many of the questions we hear from clients and people we talk with revolve around many of the same SEO tactics, including:

  • How important are meta keywords?
  • Will links from press releases hurt my rankings?
  • How much does Google+ factor into search rankings?

So, what really is SEO fact or fiction? Watch the video and test your knowledge as we play “SEO Fact or Fiction?”

read more VIDEO: Whats SEO Fact or Fiction?

Mojo Week in Marketing: November 1, 2013

<< by Alex Katzen on November 1st, 2013

Today we’re covering some major articles this week in the world of SEO, B2B marketing, PR, and social media. Let’s jump in:

SEO

B2B

PR

Social Media

131101 socialskim twitter tweet flowchart1 1024x975 Mojo Week in Marketing: November 1, 2013

Tweet us at @SearchMojo to keep the conversation going.

Don’t Be Afraid of Press Releases: Do’s and Don’ts of Press Release SEO

<< by Alex Katzen on October 28th, 2013

Ever since Google’s warning in July against anchor text links in press releases and that links in press releases should use nofollow, we’ve seen some concern from clients regarding the optimization of press releases for search, for fear of angering the Google gods and getting their websites penalized in the rankings. I’m here to tell you that there’s actually nothing to be afraid of, but you’ll definitely need to keep some best practices in mind (as always).

Here are some do’s and don’ts to make sure your release is Google-friendly:

Links in press releases Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO

read more Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO


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