Archive for the ‘Link Building’ Category

Live from SMX West: Driving Ecommerce & Retail Sales Through Search Marketing

<< by Janet Driscoll Miller on March 1st, 2012

dollar Live from SMX West: Driving Ecommerce & Retail Sales Through Search MarketingWell, sadly this is my last post from SMX West — it’s been great! This session focused on ecommerce and retail sales, so if you sell online, this is the session for you! The panel featured Alex Edelstein of Servio, Everett Sizemore of seOverflow and Lisa Williams of MEDIA forte marketing.

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Pinterest for Link Building

<< by Sarah Lokitis on November 18th, 2011

Pinterest Pinterest for Link BuildingI’ll admit, I’m obsessed with Pinterest. I have six boards about animals, events, food, home design, quotes and things I love. It’s a great way to share recipes and do it yourself crafts, along with images of dream weddings, vacations and homes! I had just used Pinterest as a fun way to relax and share images with friends until the question arose – does Pinterest have value for SEO?

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Live from #seschi 2011: The Convergence of Search, Social, and Content Marketing

<< by Avelyn Austin on November 16th, 2011

Welcome to Day 2 of live coverage of #seschi 2011! My second session of the day discussed the Convergence of Search, Social, and Content Marketing. The session consists of 3 high profile panelists and the biggest audience I’ve seen yet at the show! ┬áThis should be GREAT!

Find out what the experts: Aaron Kahlow, Arnie Kuenn, and Lee Odden, had to say about this topic.

read more Live from #seschi 2011: The Convergence of Search, Social, and Content Marketing

Pubcon Vegas: Social Media Marketing for Link Building and SEO

<< by Janet Driscoll Miller on November 8th, 2011

Eric Enge focused his presentation on the benefit of social media marketing for SEO and link building, where he feels it has the most impact.

First he said to go find the brands that do it well and figure out what they are doing and copy it. Engage the audience. For instance, try using a “fill in the blank” on your Facebook status, like “What I really want to be when I grow up is _________”. It’s also important not to only share just your own content.

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Pubcon Vegas: Cool Tools for Search Marketers

<< by Janet Driscoll Miller on November 8th, 2011

One of my favorite things I get out of conferences is learning about all of the great tools that are available. Christine Churchill of KeyRelevance presented the Cool Tools for Search Marketers session.

Christine started by sharing why she thinks tools are so important:

  • save money and time
  • provide insight outside of your own site
  • identify missed opportunities
  • does the “grunge work” for you
  • they make you more efficient and keep you sane!

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