<< by Kari Rippetoe on October 31st, 2012
SEO is dead. How many times have you heard this lately? Probably more times than you care to think about; but guess what? The truth is, SEO as we know it is dead. Long live content marketing!
With Google’s Panda and Penguin updates, web-spam got a jab to the face and left hook to the jaw in an effort to improve the quality of search results. SEO is no longer about spinning an article out to as many content farms as possible, or getting as many links as you can afford to buy, or overstuffing your content with keywords. The focus is on producing engaging, informative content. Quality, not quantity.