Archive for the ‘Link Building’ Category

7 Simple Content Marketing Tricks That Will Earn You SEO Treats

<< by Kari Rippetoe on October 31st, 2012

7707437124 5d357c02b1 7 Simple Content Marketing Tricks That Will Earn You SEO Treats

SEO is dead. How many times have you heard this lately? Probably more times than you care to think about; but guess what? The truth is, SEO as we know it is dead. Long live content marketing!

With Google’s Panda and Penguin updates, web-spam got a jab to the face and left hook to the jaw in an effort to improve the quality of search results. SEO is no longer about spinning an article out to as many content farms as possible, or getting as many links as you can afford to buy, or overstuffing your content with keywords. The focus is on producing engaging, informative content. Quality, not quantity.

read more 7 Simple Content Marketing Tricks That Will Earn You SEO Treats

Live from Pubcon: Outreach and Relationship Building

<< by Janet Driscoll Miller on October 17th, 2012

With blogger outreach becoming more popular for SEO, it’s vital to know how to reach out to others and build online relationships. This panel featured Jabez LeBret, Melyssa St. Michael and Kelsey Libert.

Jabez LeBret

Jabez LeBret was up first and discussed getting links from the media. When pitching the media, try:

  • relpying to a news query
  • pitching a journalist
  • pitching a publication

Check out HARO – Help a Reporter Out. Great stuff. Shows you inquiries from reporters searching for subject matter experts. But don’t cheat! They will blacklist you. They have a digest three times a day and specialized lists.

If you’re pitching a journalist:

  • find them on LinkedIn
  • do they write about your topic?
  • send summary
  • be relevant to their audience

read more Live from Pubcon: Outreach and Relationship Building

SEO for the Product That Doesn’t Exist Yet

<< by Tad Miller on July 23rd, 2012

DLT pdp product 01 SEO for the Product That Doesnt Exist Yet

Usually the easiest thing an SEO can do for a major brand is get a number one ranking for that brands product names.  There is an exception to that rule though.  Getting ranked for product names when the product doesn’t exist yet can be a challenge – especially if there is any significant amount of pre-release publicity.

Search Mojo has represented several major brands in the past year that have had major new product launches.  The anticipation of the arrival of some of these products has been huge and the build up of hype surrounding them by fans, bloggers and the press has in some cases been rabid.  Examples include the Doritos Locos Taco from Taco Bell, the as yet unreleased Call of Duty Black Ops 2 and the 2013 Mazda CX-5.

As an SEO it is exciting to work with big brands with a lot of hype around their new products, but there are some significant disadvantages to be overcome.  The very hype that builds the excitement for the coming of the new product has to be overcome in search results.  All of those articles, blog posts, pictures from trade shows of new products, leaked YouTube videos, Spy Cam pictures are competition in the Search Engine Results Pages that you as an SEO will eventually have to outrank.

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Live from SMX Advanced: The Periodic Table of SEO: 2012 Edition

<< by Amanda Sides on June 5th, 2012

01 Seattle skyline tcm7 15463 Live from SMX Advanced: The Periodic Table of SEO: 2012 Edition

Kicking off this year’s SMX Advanced conference here in rainy Seattle, is a session on The Periodic Table of SEO, the 2012 Edition. (Periodic Table of SEO).

In this session, several reputable speakers walk us through some of the new ranking factors we’ll need to be paying attention to in the near future. Here’s what they had to say.

Chris Silver Smith, President, Argent Media (@si1very)

Quality score is becoming a major factor even in organic rankings this day in age, bringing page speed and the like into the equation as an influence on rankings. On the same topic, Chris says Google is looking to find a way to quantify whether a site is trustworthy or not. Some possible signals could be things like:

read more Live from SMX Advanced: The Periodic Table of SEO: 2012 Edition

SMX Toronto: Link Building and Why You’re Doing It Wrong

<< by Sarah Lokitis on April 25th, 2012

Link building is still extremely important, but has morphed into an entirely different animal. It is a fundamental building block to SEO, but what else can you do or do differently to be more effective?

Dave McAnally of Resolution Media leads the session stating that page authority and link volume don’t predict rank or take into effect personalized search or social media sharing. Google search results will never be the same – there is no canonical search result.

Identify the audience you are targeting and identify what websites hold affinity to our audience to start your link building effort. If your users or the people who you want to use your site are reading other blogs or publications, get your brand mentioned and linked in those places. Use AdPlanner to research where these sites are located.

read more SMX Toronto: Link Building and Why You’re Doing It Wrong


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