Archive for the ‘Link Building’ Category

Don’t Be Afraid of Press Releases: Do’s and Don’ts of Press Release SEO

<< by Alex Katzen on October 28th, 2013

Ever since Google’s warning in July against anchor text links in press releases and that links in press releases should use nofollow, we’ve seen some concern from clients regarding the optimization of press releases for search, for fear of angering the Google gods and getting their websites penalized in the rankings. I’m here to tell you that there’s actually nothing to be afraid of, but you’ll definitely need to keep some best practices in mind (as always).

Here are some do’s and don’ts to make sure your release is Google-friendly:

Links in press releases Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO

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Live from Pubcon: Matt Cutts Keynote

<< by Janet Driscoll Miller on October 23rd, 2013

This morning Matt Cutts gave his keynote at Pubcon, discussing what Google has been up to this past year and what some of its plans are for 2014. 

read more Live from Pubcon: Matt Cutts Keynote

Google’s Weapon Against Large Scale Link Building: The User Generated Spam Penalty

<< by Tad Miller on August 20th, 2013

 Googles Weapon Against Large Scale Link Building: The User Generated Spam Penalty

There’s been a lot of news of late about Google and the practice of building links to improve search engine rankings:

The gist of it all, in my opinion, is that Google seems to be shifting focus from the people who attempt to build links, and instead seems to be focusing on the platforms that allow users to create those links, especially the platforms that allow for easy manufacture of links on a larger scale.

read more Googles Weapon Against Large Scale Link Building: The User Generated Spam Penalty

Live from B2BLeadsCon: Maximizing Organic Search with Google to Drive Referrals

<< by Kari Rippetoe on August 15th, 2013

New Coke and Coca Cola Classic Live from B2BLeadsCon: Maximizing Organic Search with Google to Drive ReferralsI’m at day 2 of B2BLeadsCon in New York, and the first session of the day was a topic near and dear to my heart: lead generation through organic search. The session was presented by Jim McKinley of 360Partners and Ric Dragon of DragonSearch.

What I found really refreshing about this session was, because B2BLeadsCon is all about generating leads, that with any ongoing SEO program it’s so incredibly important to keep your eye on the prize – focus on how SEO is helping you achieve your business goals and drive revenue, not how much traffic you get, how high you rank, or even how many leads you generate (which doesn’t matter if the leads are unqualified and don’t plan on buying from you).

read more Live from B2BLeadsCon: Maximizing Organic Search with Google to Drive Referrals

MOJO MINUTE: The Rumors of the Death of Link Building Are Greatly Exaggerated

<< by Kari Rippetoe on July 31st, 2013

chickenlittle MOJO MINUTE: The Rumors of the Death of Link Building Are Greatly ExaggeratedIf you follow the SEO industry closely, then it’s likely that you have already been embroiled in the ongoing debate about link spam, and Google’s update of their webmaster guidelines regarding linking schemes. Since the news broke on Friday, it has created somewhat of a panic among SEO practitioners – some even speculating that link building is “dead.”

The specific link building practices that have come under fire include:

  • Press releases (specifically, optimized anchor text in press releases)
  • Guest posting
  • Advertorials

So, is link building actually dead? And what do we do now?

read more MOJO MINUTE: The Rumors of the Death of Link Building Are Greatly Exaggerated


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