<< by Alex Katzen on March 13th, 2013
It’s one thing to make sure your SEO efforts work in sync with your overall marketing plan. Try to integrate it with your traditional PR efforts (which, unfortunately, is silo’ed at many organizations), and chaos could ensue.
For this reason, it’s vital that both teams communicate with each other to avoid future problems arising. Otherwise, before you know it, the SEO team is asking for a link in an article that the PR team has just been in contact with regarding the latest press release. Not only does this add unnecessary extra work, but it also makes everyone look bad and creates an even larger chasm between SEO and PR. Here are some tips to avoid this toxic combustion.