Search Marketing Sage

Search results have changed, we must change with them.  Here are some of the new types of search results Google is showing.

First, try the local/maps/places results.  Something interesting about these results, is that they CTR does not follow the typical ranking expectations.  Some lower places results will have a better click through rates than the higher listings.  Local business center will tell you how many times you were displayed in a result.  This will also show you your potential CTR.  Make sure your CTR is what you want it yo be. 

This part of the seminar is dedicated to a live site review by a panel consisting of Tom Critchlow, Rand Fishkin, and Mat Clayton.  First up, the panel will be reviewing the www.meridameridian.com.  This website is primarily a B2B tool, and the company sells area rugs.

On this rainy Monday morning, I have traveled to Boston and wound up near Harvard University for the Pro SEO Seminar (#ProSEO).  In a large amphitheater, many SEO professionals have gathered to hear presentations about everything from taming the panda update, link building and data analysis, to explaining to management the importance of creating and growing search budgets in your organization.  I’ll be live blogging this two-day event, and am excited to get started!  Now, to find more coffee…  Stay tuned!

I won’t lie. I love Washington Post columnist Gene Weingarten. I look forward to his piece every week in Sunday’s Post, and joyfully, this week’s column spoke directly to me as a marketer.

In a nutshell, Weingarten had mentioned the Stetson brand in a previous column, essentially stating in the previous column that if you wanted to feel more American, “put on a Stetson.” Now to me, and clearly go Weingarten, this appeared to be a compliment.

But the Stetson company apparently disagreed. Weingarten received a letter from a company representative requested that he clarify that “‘Stetson’ is the name of [their] company and not a generic term for a hat.” Really? Weingarten essentially compliments your company by making Stetson synonymous with an all-American hat and you feel the need to clarify that not all hats are Stetsons? Seriously?

It’s my last day here at SES New York, and I’m attending the “Creative Keyword Research” session with speakers Ron Jones, President and CEO of Symetri Internet Marketing and Lisa Cucinotta, Advertising Supervisor of Resolution Media.  Here at Search Mojo I’ve gotten very familiar with keyword research, so I’m excited to learn new strategies and hone my skills.

Keyword Relevancy:

• Messaging
• Searcher Expectation
• What Keyword to Use?
• SERP/Landing Page
• Conversion Page