Archive for the ‘Keywords’ Category

Conversion Tactics for SEO & SEM (Part 1 of 2)

<< by Lauren Kade on September 21st, 2011

A few weeks back, I attended a great webinar entitled “From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO & SEM.”  Even though I’m a little behind in my coverage, they presented such great information that I had to share it!  The first section of the webinar is presented by Erez Barak, the VP of Products and Co-Founder at Optify.

The Background

In 2006, AOL leaked organic CTR data, which went on to become used throughout the industry to justify SEO efforts.  However, there hasn’t really been a substantive study about organic CTR since.  Therefore, the bright people at Optify decided to do their own study.

read more Conversion Tactics for SEO & SEM (Part 1 of 2)

Live from #SMX East: Video Search Success Stories

<< by Sarah Lokitis on September 15th, 2011

It’s already day 3 of SMX East 2011. I’ve had a great time and learned a lot, but the learning is not over yet! I am all set for Video Search Success Stories with Kristjan Hauksson, Arnie Kuenn, Jeff Martin and Manny Rivas. YouTube is an important search channel and providing rich material for users is a great way to engage, go viral and improve content on your site.

read more Live from #SMX East: Video Search Success Stories

Keyword Research Basics: SEO

<< by Lauren Kade on June 21st, 2011

SEO Keyword Research Basics: SEO

So you’ve heard about SEO, you want to dive right in, but have no idea where to start?  Welcome to the world of keyword research!  It can be long and tedious (or hilarious when you read some of the keyword suggestions), but it is absolutely essential to starting or building out an SEO campaign.  Let’s get started.

Step 1: Gather a Base List

Open up a spreadsheet or write down every single thing you can think of about what you do.  What would people search for?  What are the different products or services you offer?  If you’re having trouble, go through your website.  Pick out industry terms, brand names of your products, more general terms, etc.  You don’t need every single term someone could possibly search for at this point, but make sure that you at least cover all the areas that you cover in your website.  Make sure you don’t leave anything out, even if there are services you don’t want to make your primary focus.

Step 2: Expand Your List

The Google Keyword Tool is your friend.  Use it!  I like to set up my base list in a spreadsheet, and then go through the list, entering one keyword at a time into the keyword tool.  Make sure you check [Exact] under match types on the left hand side to ensure that google doesn’t include the search traffic for other words or synonyms.  If the terms are exact match, the search traffic it shows for a specific keyword is the traffic for that exact phrase, no more, no less.

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Live from Pro SEO: Data and Analysis FTW

<< by Evan Levy on May 16th, 2011

Collecting data and making it work well for you can be extremely powerful.  Here are some tools you could use to do just that.

Gathering data: First thing you need to do is find the data.  Hunch.com/developers/v1 is building a search graph.  You connect with your Facebook and Twitter account, and it starts asking you questions about yourself.  Followalong is used to find people in your industry or someone specific you’re looking for.  This tool helps you find specific interest sets in people.  Mozenda- builds a scraper for you.

read more Live from Pro SEO: Data and Analysis FTW

Live from Pro SEO: Taming the Panda to Help

<< by Evan Levy on May 16th, 2011

How to tame the Panda: ways you can fend off panda-related drops.

First, some background on what’s changed recently:
May day update- this is an algorithm change in Google looking for higher quality site to surface for long tail queries.

Caffeine- caffeine revamped the entire indexing system to make it even easier for engineers to add signals.  Basically increased the number of ranking signals.

As they crawled the web faster and faster, they found a lot of spam.

read more Live from Pro SEO: Taming the Panda to Help


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