So you’ve heard about SEO, you want to dive right in, but have no idea where to start? Welcome to the world of keyword research! It can be long and tedious (or hilarious when you read some of the keyword suggestions), but it is absolutely essential to starting or building out an SEO campaign. Let’s get started.
Step 1: Gather a Base List
Open up a spreadsheet or write down every single thing you can think of about what you do. What would people search for? What are the different products or services you offer? If you’re having trouble, go through your website. Pick out industry terms, brand names of your products, more general terms, etc. You don’t need every single term someone could possibly search for at this point, but make sure that you at least cover all the areas that you cover in your website. Make sure you don’t leave anything out, even if there are services you don’t want to make your primary focus.
Step 2: Expand Your List
The Google Keyword Tool is your friend. Use it! I like to set up my base list in a spreadsheet, and then go through the list, entering one keyword at a time into the keyword tool. Make sure you check [Exact] under match types on the left hand side to ensure that google doesn’t include the search traffic for other words or synonyms. If the terms are exact match, the search traffic it shows for a specific keyword is the traffic for that exact phrase, no more, no less.