Archive for the ‘Keywords’ Category

Online Marketing for the Product People Don’t Know They Need…Yet

<< by Tad Miller on August 20th, 2012

In our complex high tech world new products and services are constantly being developed to solve the problems of life and business.  Frequently the solutions are so new and innovative that people don’t even know they exist.  As an online marketer you have to figure out ways to use online channels to get the world knowing that you have solutions and then seal the deal with a sale.

We’ve worked for lots of companies that sell products that the world doesn’t know they need yet and we have found 8 tactics that can help companies maximize online visibility and thereby make sales.

1. Focus Site Content on the Problem That the Product or Service Solves.  You can have a page devoted to all of problems your product or service solves, but it’s in your interest from an SEO perspective to devote individual pages detailing each exact problem and the exact solution you provide.

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SEO for the Product That Doesn’t Exist Yet

<< by Tad Miller on July 23rd, 2012

DLT pdp product 01 SEO for the Product That Doesnt Exist Yet

Usually the easiest thing an SEO can do for a major brand is get a number one ranking for that brands product names.  There is an exception to that rule though.  Getting ranked for product names when the product doesn’t exist yet can be a challenge – especially if there is any significant amount of pre-release publicity.

Search Mojo has represented several major brands in the past year that have had major new product launches.  The anticipation of the arrival of some of these products has been huge and the build up of hype surrounding them by fans, bloggers and the press has in some cases been rabid.  Examples include the Doritos Locos Taco from Taco Bell, the as yet unreleased Call of Duty Black Ops 2 and the 2013 Mazda CX-5.

As an SEO it is exciting to work with big brands with a lot of hype around their new products, but there are some significant disadvantages to be overcome.  The very hype that builds the excitement for the coming of the new product has to be overcome in search results.  All of those articles, blog posts, pictures from trade shows of new products, leaked YouTube videos, Spy Cam pictures are competition in the Search Engine Results Pages that you as an SEO will eventually have to outrank.

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SMX Toronto: Keyword Research In A [Not Provided] World

<< by Sarah Lokitis on April 25th, 2012

Ugh, Google. Don’t give us something and then take it away. The dreaded [not provided] keywords are plaguing marketers these days as SEO’s are losing valuable keyword traffic and insight into how users are getting to their sites. (For google.ca, however, that valuable data is still provided!)

How are we supposed to know what keywords are working well? Is our work effective? How do we explain our value to our clients? Increase of non-branded organic traffic month-over-month shows SEO value, but now we have to work on other methods for extracting that keyword data.

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SEO + Google+ = Total SERP Domination Webinar

<< by Cady Condyles on March 27th, 2012

googleplus SEO + Google+ = Total SERP Domination WebinarHave you ever wondered about the combined power of 2 great forces? Like Superman & Batman?  Or King Kong and Godzilla?  Maybe that’s a stretch, but what about the combined strength of 2 powerful online marketing weapons, like Google+ and SEO?  Then this webinar is for you!

SEO + Google+ = Total SERP Domination Webinar
April 5th, 2012
2 p.m. ET

Register here.

Google+ has over 90 million users and is continuing to grow, despite some controversy about how much time users spend on the site. Google+ may not be challenging Facebook for market share in the social realm, but it is a very important site for marketers – particularly since the launch of Google’s Search Plus Your World. These personalized search results prioritize Google+ posts and links based on your circles and network; greatly impacting the organic search results for each Google+ user. Search Mojo Experts will go over the latest news about Google+ and how it impacts your SEO efforts in our upcoming webinar, SEO + Google+ = Total SERP Domination, on Thursday April 5th at 2 p.m. ET.

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Free Webinar: Online Reputation Management: Protecting Your Brand in the Internet Age

<< by Cady Condyles on February 22nd, 2012

Free Webinar Next Week: orm guy smushed Free Webinar: Online Reputation Management: Protecting Your Brand in the Internet Age
Online Reputation Management – Protecting Your Brand in the Internet Age
When: Thursday, March 1st at 2p.m. ET
Presenter: Janet Driscoll Miller, CEO & President of Search Mojo
Register here.

As the reach of the internet continues to rapidly grow, particularly with the frequency and reach of updates through social media sites, online reputation management is becoming a bigger concern for brands and individuals alike. The internet seems to never forget and only compiles more and more information about users and companies, both positive and negative. But what if there were ways to manage how negative reviews, bad press, or a scandal was perpetuated within the search results pages? Search Mojo will review the importance of proactive reputation management in our upcoming webinar, Online Reputation Management – Protecting Your Brand in the Internet Age, on March 1, 2012 at 2:00 p.m. ET.

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