Advanced Web Ranking is a piece of software that automates the ranking process.  It uses automated queries to pull data from search engines to provide you with a “moment-in-time” glance of the location of your website (or your competitor’s site).  The software itself is fairly straightforward to use at the basic level.  Essentially you add a set of keywords along with the websites you want to determine ranks for.  From there you select the search engines you want to test on.

The beauty of the software comes with the reporting capabilities.  There are all sorts of reports you can run based on the data;  Competition, Current Rank and Visibility reports to name a few.  Of course, if you don’t like the default reports then you can make your own.  This is the first step to streamlining the process.  Data is of no use unless you can analyze and apply it.  So when setting up the report, remove the useless data and add in the fields that are of utmost importance to your rank diagnosis.

After setting up the report, now we can get down and dirty with some of the advanced tools and services built-in to the software.  We will start with the easiest.

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Search Mojo’s most recent #seo411 Twitter Chat session focused on SEO Tools. Check out the discussion if you weren’t able to make it this week!

Q1: What is your keyword research tool of choice and why?

• The majority prefer Google’s External Keyword Tool because it’s the primary driver of search traffic and is helpful for sorting.
• However. Some have also recommended WordStream if you want to check out negative keywords as well.
• Another option is to use Google Insights, which @Jstatad mentions is good for seeing keyword graphs and trends.
• Don’t forget your PPC results! Definitely think about optimizing for best converting keywords, not just highest traffic.
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Notice the Google Ad Onscreen

I recently wrote about how Google’s new adsenseformobileapps.com was showing our clients Content Network Ads on mobile phone apps like Pandora, StyleM Galleries and CompSMS.  The shocking part about this was that Google is completely ignoring its “rules” for how Content Network is supposed to work – the content on the web page viewed matches the keywords you want to advertise on.

The mobile apps in Adsense for Mobile Apps for the most part have no content that matches any of the keywords in our clients Google Adwords Accounts.  When an AdWords ad appears on my Droid Phone’s Pandora Music App, it’s not matching keywords to song lyrics or song titles.  Google is was showing the Ads of my highest bidded Ad Groups (I excluded adsenseformobileapps.com from showing our ads).  Those Ad Groups had high bids, because the keywords within them were great at converting.  But those keywords were of no consideration when it showed those ads on mobile apps and because they had no relevance they did NOT convert well.

I obviously think that Google is doing a serious disservice to its advertisers, by just “blending in” clicks from mobile apps as just being the same kind of contextually triggered clicks advertisers get from it’s Content Network.  Advertising on Apps that have no keyword content that triggers ads or that don’t have a way for the app user to query or search for something within the app are not Search Advertising.  Ads of this nature are purely Display Ads.
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BLOG SEO

Our most recent #seo411 Twitter chat session covered SEO for Blogs.  Here’s a review of what we talked about in case you couldn’t make it.  If you’re experimenting with or want to get started with optimizing your blog for SEO, hopefully this #seo411 session will help you to get your blog started on the right track.

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The Keyword Selection panel featured Michael Martin of Mobile Martin, Amanda Watlington of Searching for Profit, Craig Paddock of Boost Search Marketing and Mark Jackson of Vizion Interactive. Each speaker focused on different types of tools and techniques to get the best keywords for SEO. Even “The Noid” (remember him?) Made an appearance…

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