Archive for the ‘Keywords’ Category

7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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Don’t Be Afraid of Press Releases: Do’s and Don’ts of Press Release SEO

<< by Alex Katzen on October 28th, 2013

Ever since Google’s warning in July against anchor text links in press releases and that links in press releases should use nofollow, we’ve seen some concern from clients regarding the optimization of press releases for search, for fear of angering the Google gods and getting their websites penalized in the rankings. I’m here to tell you that there’s actually nothing to be afraid of, but you’ll definitely need to keep some best practices in mind (as always).

Here are some do’s and don’ts to make sure your release is Google-friendly:

Links in press releases Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO

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Mojo Week in Marketing: August 30, 2013

<< by Alex Katzen on August 30th, 2013

After Matt Cutts’ big announcement last week, +1s Have No Direct Impact On Rankings, I’m focusing this week’s theme around search engine optimization.

offsite 1 1024x767 Mojo Week in Marketing: August 30, 2013

Feel free to comment below or retweet us at @SearchMojo!

Live from B2BLeadsCon: Maximizing Organic Search with Google to Drive Referrals

<< by Kari Rippetoe on August 15th, 2013

New Coke and Coca Cola Classic Live from B2BLeadsCon: Maximizing Organic Search with Google to Drive ReferralsI’m at day 2 of B2BLeadsCon in New York, and the first session of the day was a topic near and dear to my heart: lead generation through organic search. The session was presented by Jim McKinley of 360Partners and Ric Dragon of DragonSearch.

What I found really refreshing about this session was, because B2BLeadsCon is all about generating leads, that with any ongoing SEO program it’s so incredibly important to keep your eye on the prize – focus on how SEO is helping you achieve your business goals and drive revenue, not how much traffic you get, how high you rank, or even how many leads you generate (which doesn’t matter if the leads are unqualified and don’t plan on buying from you).

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Using KPI Measurements To Judge Online Success

<< by Tad Miller on June 25th, 2013

You can’t always “seal the deal” online to make a sale.  The reasons are numerous:  Your end transaction might be in a brick and mortar store purchase, your product might be too big to purchase online with a credit card, or you might have an enterprise level product that isn’t going to be easily sold in a hurry.

The problem is, even though your final sales occur offline, you still need the website to bring in your leads that eventually become sales.  You need to understand what activities on your website are the most correlated with your offline sales.  The most effective way to discover this is to survey your customers about the website activities they did along the way in their journey to purchasing your product.  You can even take that line of questioning another degree to find out what site activities were most correlated to the site activities most correlated with sales.

These actions are known as Key Performance Indicators, or “KPIs”.  Not all KPIs are equal.  Some are more closely related to a final purchase than others.  Some are simply just to build awareness about a product or services feature.  Some allow customers to easily research a product or service, and some facilitate the actual purchase.

Build Your Own BMW BMW North America Using KPI Measurements To Judge Online Success

Over the years, we’ve utilized the following KPIs for our customers:

  • Quote Requests
  • Store Locators
  • Incentive or Coupon Views
  • Product Configuator Builds
  • Newsletter Signups
  • Payment Estimators
  • Spec Views
  • Brochure Downloads
  • Local Inventory Searches
  • Product Gallery Views
  • Video Views

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