Archive for the ‘Google SEO’ Category

Live from SMX Advanced: The Periodic Table of SEO Ranking Factors – 2013 Edition

<< by Janet Driscoll Miller on June 11th, 2013

Danny Sullivan posted an updated Periodic Table of SEO Success Factors post on Search Engine Land yesterday — a collection of the universally accepted on-page and off-page factors to rank highly in search engines:

periodic table of seo success factors 600x388 Live from SMX Advanced: The Periodic Table of SEO Ranking Factors   2013 Edition

The panel today examined some of their own findings and those of others when testing particular ranking factors. This panel featured Jenny Halasz of Archolgy, Marcus Tober of Searchmetrics, Eric Enge of Stone Temple Consulting and Matthew Peters of Moz. (Writer’s note: My apologies, but I missed Matthew’s portion of the presentation.)

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Live from SMX Advanced Seattle: Complicated Technical Issues That Sabotage SEO Efforts

<< by Amanda Sides on June 11th, 2013

technical seo Live from SMX Advanced Seattle: Complicated Technical Issues That Sabotage SEO Efforts To round out the day before the You & A with Matt Cutts, this panel discusses technical issues that mess with your SEO efforts and how to combat them correctly. From site launch problems to the proper uses of canonical tags and their alternatives from Maile Ohye of Google, you’ll learn some things to watch out for and fixes to get the right content indexed and showing in the correct SERPs.

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[VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

<< by Kari Rippetoe on June 10th, 2013

mobile seo [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

Does your brand have a mobile presence? If not, what’s holding you back? Some of the reasons I’ve heard from marketers and business owners over the years include:

  • My customers aren’t using mobile devices.
  • Mobile doesn’t work for B2B (or insert other industry/market here).
  • I don’t have the resources to build and maintain a mobile presence.
  • I just wouldn’t know where to start with mobile.

And really, you could apply these excuses to almost any other marketing channel, such as social media. But as with social media, mobile is not going away, and excuses like these are becoming as flimsy as a cheap cell phone. There is hard data showing that mobile has become not just another communications medium, but a way of life, all over the world – just take a look at these 10 compelling mobile marketing statistics for further convincing.

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Nonprofits Getting More Google Exposure Through the Knowledge Graph

<< by Sarah Lokitis on June 4th, 2013

Last week, Michelle shared some updates with Google+’s most used feature – Hangouts. This week I wanted to share how Google+ is tying itself into search results even more as it continues to grow and develop. Both this post and Michelle’s post show how Google has continued to combine Google+ with other Google products to allow users to get more relevant information faster.

If you aren’t already familiar with the Knowledge Graph, it is how Google attempts to “answer questions you never thought to ask” after you submit a search query. The Knowledge Graph appears in the upper right hand corner of the first page of search results and doesn’t yet appear for all queries. Google has an extensive program for nonprofits, which includes the Google Grants program and YouTube for Nonprofits, so it makes sense that they would want to continue to promote nonprofits to the best of their ability in organic search. On Google+, it was recently announced that the Knowledge Graph will further support searches for nonprofit organizations:

Screen shot 2013 06 02 at 7.51.56 PM Nonprofits Getting More Google Exposure Through the Knowledge Graph

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301 Redirects vs. Rel=Canonical

<< by Nelson Hudspeth on May 31st, 2013

There is a pervasive issue in the world of SEO practitioners, website owners and search engines alike: canonicalization. When should you use a 301? When do you need a Rel=Canonical tag? This post will highlight the differences between the two, and explain what circumstances work best for each.

301 Redirects – What are They?

A 301 redirect is a server-side redirect designed to help users and search engines find content that has moved to a new URL permanently. These redirects pass between 90-99% of the link juice to the redirected page, and according to Google, are the best way to ensure that users and search engines are directed to the correct page.

34719933 301 Redirects vs. Rel=Canonical

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