Archive for the ‘Google SEO’ Category

Live from Pubcon: Matt Cutts Keynote

<< by Janet Driscoll Miller on October 23rd, 2013

This morning Matt Cutts gave his keynote at Pubcon, discussing what Google has been up to this past year and what some of its plans are for 2014. 

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Mojo Week in Marketing: October 11, 2013

<< by Alex Katzen on October 11th, 2013

It’s Friday and time for the Mojo Week in Marketing!

SEO

Content Marketing

PR

B2B Marketing

What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!

And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:

BWPWQ6oCMAAWol4 Mojo Week in Marketing: October 11, 2013

Have a great weekend!

#SMX Presentations: Authorship and Enterprise SEM Management

<< by Kari Rippetoe on October 7th, 2013

Last week, Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”

Did you attend SMX, but missed out on these two sessions (or you weren’t able to attend SMX at all)? Never fear – the slidedecks are available below for you to digest, enjoy, and pretend like you were right there at the sessions!

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Jenny Halasz, Tad Miller and Danny Sullivan at SMX East 2013. Photo credit: SMX

read more #SMX Presentations: Authorship and Enterprise SEM Management

Mojo Week in Marketing: September 27, 2013

<< by Alex Katzen on September 27th, 2013

Happy Friday and happy 15th birthday to Google. Without further ado, here are the big articles from this week in search, social media, and public relations.

Hummingbird 1024x683 Mojo Week in Marketing: September 27, 2013Search

Social

What was your week in marketing like? Feel free to comment below or tweet us @SearchMojo.

When To Use Google Authorship Versus Publisher Tags

<< by Sarah Bonner on September 23rd, 2013

 

 

Authorship eyetracking study When To Use Google Authorship Versus Publisher Tags

When Google Publisher and Authorship tags are used correctly, they can be very helpful to overall search engine optimization and, most importantly, to searchers looking for your content. They can help your content stand out in search results, and studies have even shown that search results with authorship rich snippets can attract more clicks than search results without them (even higher ranking ones!), while publisher tags help Google see your Google plus profile and website together.

 

Unfortunately, they are not always used correctly. Each tag tells Google something different, so it is important to understand their differences and benefits, as well as place them on the right pages of any site.

 

read more When To Use Google Authorship Versus Publisher Tags


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