Archive for the ‘Google SEO’ Category
<< by Alex Katzen on October 11th, 2013
It’s Friday and time for the Mojo Week in Marketing!
- Public Relations and SEO are the best when merged together; “How to apply PR strategies to improve your company’s SEO” (The Next Web)
- Is Google’s Hummingbird impacting consumer searches more than B2B searches? How Will Google Hummingbird Impact Links? Here are 6 Ways (Search Engine Land)
- Also, find out what marketers Need to Know About Google Hummingbird (Bikini Marketing)
- When creating websites, Flashy vs. Simple Websites: Does One Lead to Better SEO? (Search Engine Journal)
- Content marketing is valuable. Here’s how you can Prove Content Marketing ROI to Your CEO: 4 Values to Communicate (Content Marketing Institute)
- Find out What Google Hummingbird Means for Content Marketing (MarketingProfs)
- Here are the big Content Marketing Trends in 2013 (MarketingProfs)
- With all of the Google updates, find out what the Hummingbird update Means for PR Pros (Spin Sucks)
- 21 Benefits of Business Blogging and 22 Tips Infographic (Social Media Today)
- Is it the marketing funnel, or the buyer journey? Find out: The Artist Formerly Known As the Marketing Funnel (Marketing Land)
What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!
And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:
Have a great weekend!
<< by Kari Rippetoe on October 7th, 2013
Last week, Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”
Did you attend SMX, but missed out on these two sessions (or you weren’t able to attend SMX at all)? Never fear – the slidedecks are available below for you to digest, enjoy, and pretend like you were right there at the sessions!
<< by Alex Katzen on September 27th, 2013
Happy Friday and happy 15th birthday to Google. Without further ado, here are the big articles from this week in search, social media, and public relations.
- Encrypted search traffic had quite the dramatic month over month increase for this last reporting cycle. Here’s why: Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks (Search Engine Land)
- Everyone is humming about Google’s new Hummingbird algorithm. Here are the FAQs: All About The New Google “Hummingbird” Algorithm (Search Engine Land)
- Hummingbird is all about more relevant search results for conversational queries. Check out this infographic to see how else people search: How People Search Online (Marketing Profs)
- Make sure you’re up to date with Google’s New ‘Author Rank’ (Vertical Response)
- Text messaging is considered a stronger marketing tool than social media platforms because texts bypass the newsfeed process; SMS May Be Fading, But Businesses Are Still Texting Customers (Read Write)
- Twitter for TV? Twitter Pitches Itself to TV Networks (WSJ)
- When it comes to measurement, Social Media Measurement holds marketers back (Vocus Blog)
- What Boosts a Web Page’s Search Rank in Google Infographic (Marketing Profs)
What was your week in marketing like? Feel free to comment below or tweet us @SearchMojo.
<< by Sarah Bonner on September 23rd, 2013
When Google Publisher and Authorship tags are used correctly, they can be very helpful to overall search engine optimization and, most importantly, to searchers looking for your content. They can help your content stand out in search results, and studies have even shown that search results with authorship rich snippets can attract more clicks than search results without them (even higher ranking ones!), while publisher tags help Google see your Google plus profile and website together.
Unfortunately, they are not always used correctly. Each tag tells Google something different, so it is important to understand their differences and benefits, as well as place them on the right pages of any site.