<< by Avelyn Austin on November 15th, 2011
Fed, fresh and caffeinated, #seschi sends us back to the session rooms for more learning. The first afternoon session I attended was Strategic Use of User-Generated Content (UGC) for SEO presented by Michael DeHaven, Sr Product Manager SEO of Bazaarvoice. Prior to starting the session, DeHaven gave away Ghiradelli chocolates to 5 attendees within the session and gave them the instructions to eat the chocolate immediately and write a review of their experience.
Find out how the chocolate and more importantly the reviews were used within this session: