Archive for the ‘Content Editing for SEO’ Category

Live from SMX Advanced: The Periodic Table of SEO: 2012 Edition

<< by Amanda Sides on June 5th, 2012

01 Seattle skyline tcm7 15463 Live from SMX Advanced: The Periodic Table of SEO: 2012 Edition

Kicking off this year’s SMX Advanced conference here in rainy Seattle, is a session on The Periodic Table of SEO, the 2012 Edition. (Periodic Table of SEO).

In this session, several reputable speakers walk us through some of the new ranking factors we’ll need to be paying attention to in the near future. Here’s what they had to say.

Chris Silver Smith, President, Argent Media (@si1very)

Quality score is becoming a major factor even in organic rankings this day in age, bringing page speed and the like into the equation as an influence on rankings. On the same topic, Chris says Google is looking to find a way to quantify whether a site is trustworthy or not. Some possible signals could be things like:

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SMX Toronto: Link Building and Why You’re Doing It Wrong

<< by Sarah Lokitis on April 25th, 2012

Link building is still extremely important, but has morphed into an entirely different animal. It is a fundamental building block to SEO, but what else can you do or do differently to be more effective?

Dave McAnally of Resolution Media leads the session stating that page authority and link volume don’t predict rank or take into effect personalized search or social media sharing. Google search results will never be the same – there is no canonical search result.

Identify the audience you are targeting and identify what websites hold affinity to our audience to start your link building effort. If your users or the people who you want to use your site are reading other blogs or publications, get your brand mentioned and linked in those places. Use AdPlanner to research where these sites are located.

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Free Webinar: Discovering Buried Treasure in your SEO

<< by Cady Condyles on April 25th, 2012

Technical SEO Free Webinar: Discovering Buried Treasure in your SEO

Are you looking for more aaarrrrR-O-I in your SEO?  You may be surprised by some easy ways to update the content on your site to improve your online visibility and uncover that buried SEO treasure.  Our upcoming webinar, Discovering Buried Treasure in your SEO – A Technical SEO How-To Webinar on Thursday, May 3rd at 2 p.m. ET will review these technical steps to discover these SEO gems.

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Live from SMX West: Driving Ecommerce & Retail Sales Through Search Marketing

<< by Janet Driscoll Miller on March 1st, 2012

dollar Live from SMX West: Driving Ecommerce & Retail Sales Through Search MarketingWell, sadly this is my last post from SMX West — it’s been great! This session focused on ecommerce and retail sales, so if you sell online, this is the session for you! The panel featured Alex Edelstein of Servio, Everett Sizemore of seOverflow and Lisa Williams of MEDIA forte marketing.

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Live from SMX West: Schema.org, Rel=Author & Meta Tagging Best Practices

<< by Janet Driscoll Miller on February 29th, 2012

schema.org  Live from SMX West: Schema.org, Rel=Author & Meta Tagging Best PracticesThe first session of my day was a session after my own heart: Schema.org, Rel=Author & Meta Tagging Best Practices. Here’s where I get my geek on!  This panel was moderated by Vanessa Fox and included Nanveet Virk of Roundarch,  Dennis Goedegebuure, VP Internet Marketing at Geeknet Inc.,  and AJ Kohn, Owner of Blind Five Year Old.

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