Archive for the ‘Content Editing for SEO’ Category

Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

<< by Janet Driscoll Miller on March 12th, 2013

Continuing with the Semantic SEO Track today at SMX West, the next session I attended today was the session on authorship, featuring Mike Arnesen of SwellPath (@mike_arnesen), Lisa Weinberger of Bankrate, Inc. (@PearlyWrites) and AJ Kohn of Blind Five Year Old (@ajkohn).

authorrichsnippet Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

Mike Arnesen

Mike was up first and focused on the journey to quality search results via authorship. Many search results today may seem like a lost cause. Even though there have been many algorithm updates, we often still have to dig through many results to get to the result we want. Search should instead be a tool that connects us with resources that inspire us.

“Great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson, Google

read more Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

WEBINAR: Harmonizing Branding and Search to Achieve Optimal Results

<< by Kari Rippetoe on January 22nd, 2013

branding search WEBINAR: Harmonizing Branding and Search to Achieve Optimal ResultsLet’s face it: sometimes your branding strategy doesn’t always play well with your search marketing strategy. Your website copy, while true to your brand guidelines, doesn’t contain the keywords needed to drive traffic from search engines. Or perhaps you have a beautifully-designed website, created and coded using tools and programs on the bleeding edge of web design. But, Google can’t read it or index it into search results. Have any of these situations happened to you?

Thankfully, there are ways to resolve these challenges. Join us for a free webinar, Harmonizing Branding and Search to Achieve Optimal Results, on Thursday, January 24th at 2:00pm ET. During this webinar, Janet Driscoll Miller of Search Mojo and Pam Fitzgerald of branding and marketing services agency The Ivy Group will discuss ways you can integrate your branding and search strategies. You’ll learn:

  • The basics of branding and how it’s more than just your logo.
  • How to create messaging that utilizes your top search keywords while staying true to your brand.
  • Best practices for designing a website that is aesthetically pleasing, user-friendly and search engine-friendly.
  • How to make sure your brand is protected and represented positively in search engines.

UPDATE 2/7: Did you miss the webinar? Click here to watch Harmonizing Brand and Search to Achieve Optimal Results in its entirety! For a quick preview of the webinar, check out the video below:

CHECKLIST: 8 Top Online Video SEO Tactics

<< by Kari Rippetoe on January 14th, 2013

Marketers are increasingly looking to video as a major content marketing priority, making video marketing their top area for investment in 2012. It will continue to be a top priority in 2013, with video considered an effective content marketing tactic by 58% of marketers, according to the Content Marketing Institute’s report 2013 B2B Content Marketing Benchmarks, Budgets and Trends.

With the right strategy in place, video content can be a highly effective content marketing tactic. Whether you’re already creating videos, or want to start creating them, it’s important to make sure they’re properly optimized for search. We’ve created this checklist of video SEO tactics to ensure they get the search engine exposure they deserve.

Online Video SEO Checklist  CHECKLIST: 8 Top Online Video SEO Tactics

7 Simple Content Marketing Tricks That Will Earn You SEO Treats

<< by Kari Rippetoe on October 31st, 2012

7707437124 5d357c02b1 7 Simple Content Marketing Tricks That Will Earn You SEO Treats

SEO is dead. How many times have you heard this lately? Probably more times than you care to think about; but guess what? The truth is, SEO as we know it is dead. Long live content marketing!

With Google’s Panda and Penguin updates, web-spam got a jab to the face and left hook to the jaw in an effort to improve the quality of search results. SEO is no longer about spinning an article out to as many content farms as possible, or getting as many links as you can afford to buy, or overstuffing your content with keywords. The focus is on producing engaging, informative content. Quality, not quantity.

read more 7 Simple Content Marketing Tricks That Will Earn You SEO Treats

SMX East: Schema 201

<< by Jessica Davidson on October 4th, 2012

Schema markup has been a particular interest of mine to research and employ in our clients SEO efforts. Since I already have a base knowledge of the basics of Schema (see my past blog posts: How to Implement Schema.org Into Your SEO Efforts Part 1 & Part 2), I decided to bypass the Schema 101 session and attend the more advanced Schema course. During this session, Benu Aggarwal, Paul Bruemmer, and Jonathan Goodman dive into why you should use Schema markup and how to achieve positive SEO results.

read more SMX East: Schema 201


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