Archive for the ‘Content Editing for SEO’ Category

Don’t Be Afraid of Press Releases: Do’s and Don’ts of Press Release SEO

<< by Alex Katzen on October 28th, 2013

Ever since Google’s warning in July against anchor text links in press releases and that links in press releases should use nofollow, we’ve seen some concern from clients regarding the optimization of press releases for search, for fear of angering the Google gods and getting their websites penalized in the rankings. I’m here to tell you that there’s actually nothing to be afraid of, but you’ll definitely need to keep some best practices in mind (as always).

Here are some do’s and don’ts to make sure your release is Google-friendly:

Links in press releases Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO

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Hummingbird, the Knowledge Graph, and the Evolution of Search

<< by Matt Weltz on October 16th, 2013

Knowledge Graph Pic Hummingbird, the Knowledge Graph, and the Evolution of SearchHummingbird is here! Run for the hills! The launch of Google’s newest algorithm update Hummingbird got me thinking about the way people search, and how it affects everything online businesses are trying to do. To better understand what Google is attempting to do, I set out to explore how changes in the way Google provides search results could affect businesses going forward.

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Using the hreflang Link Attribute for International SEO

<< by Amanda Sides on September 3rd, 2013

world Using the hreflang Link Attribute for International SEODoes your company do business internationally? If you have separate domains, subdomains or subdirectories for each language variant, you may be running the risk of duplicate content penalties. What this means is without even knowing it, you could be ruining your established rankings for your US site just by having other language translations out there.

Fret not, as there is a simple solution to help Google understand that these should not be seen as duplicate content, but simply as alternate versions of the original: the hreflang link attribute (example shown below).

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Open Graph Tagging: Does It Really Work?

<< by Sarah Wyland on June 17th, 2013

Several of our clients have great, flashy websites. All the bells and whistles are there, from navigation to music playing upon landing on the home page. They are also loaded with video content that users love. And as you may have guessed, they’re built in JavaScript, making indexing tricky.

Enter open graph tagging.

We recommend open graph tagging to clients in order to get their great video content not only indexed properly, but also ranking higher in search results. Additionally, these tags aid with the appearance of a video thumbnail next to search results. According to Econsultancy, sites can more than double their Google traffic when a video thumbnail appears in search rankings.

But does open graph tagging actually work?

As with any (relatively) new process, there have been discussions among search marketers on whether or not open graph tagging lives up to its billing, leading to the question: Is it worth my time? In my opinion, YES.

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301 Redirects vs. Rel=Canonical

<< by Nelson Hudspeth on May 31st, 2013

There is a pervasive issue in the world of SEO practitioners, website owners and search engines alike: canonicalization. When should you use a 301? When do you need a Rel=Canonical tag? This post will highlight the differences between the two, and explain what circumstances work best for each.

301 Redirects – What are They?

A 301 redirect is a server-side redirect designed to help users and search engines find content that has moved to a new URL permanently. These redirects pass between 90-99% of the link juice to the redirected page, and according to Google, are the best way to ensure that users and search engines are directed to the correct page.

34719933 301 Redirects vs. Rel=Canonical

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