Archive for the ‘Bing SEO’ Category

An SEO Case Study in Getting Store Locations Found in Natural Search

<< by Tad Miller on November 22nd, 2011

Changes in site architecture and Search Engine Algorithms had a decimating effect on our client’s rankings for its over 600 store locations.

The Problems

Enter Zip Code An SEO Case Study in Getting Store Locations Found in Natural Search

Search Engines can’t fill out a store locator box.  Google-bot can’t type a zip code.  So even though users can easily use these kind of interfaces to find their nearest store location, a search engine can not do that.

As a result, a directory of store locations had to be developed as a path that Search Engines can use to find the store pages.  This was effective until one day in May.  The An SEO Case Study in Getting Store Locations Found in Natural Search directory structure could only be accessed from one link on the site, deep in the site map page.  When the Google May Day update hit, the directory structure had all of the store locations 4 clicks away from the home page.  Ever since the May Day update you really need to try to have your content within 2 clicks of your Home Page.

The client also used JavaScript to dynamically pull the addresses, phone numbers and store names from a database and then put that content in JavaScript on the store location pages.  Search Engines can’t really read JavaScript content.  So if a Search Engine somehow did bother to index all the way down to the store location page level (which they didn’t) their wasn’t any readable content with regard to the location of the stores.

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Live from #SMX East: The Current State of Personalized Search

<< by Sarah Lokitis on September 14th, 2011

Next up is The Current State of Personalized Search moderated by Danny Sullivan with speakers Jack Menzel, Product Management Director – Google Search, and Stefan Weitz, Director, Bing. Personalized search isn’t just a Google thing. Bing does personalization, too. This session looks at how results are being personalized on both engines and what marketers need to consider when all their users see something different. They tackle comments from Eli Parisers keynote, as well.

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Live from #SMX East: Search Engine Friendly Web Design

<< by Chad Rhodes on September 13th, 2011

After a short break for coffee and some delicious chocolate snacks, it is time for the final session of the day at SMX East 2011. In this presentation Shari Thurow, Found and SEO Director at Omni Marketing Interactive, discusses search engine friendly web design (#SMX #14A). Matt Van Wagner, President of Find Me Faster is moderating.

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Live from #SMX East: Panda-Proofing Your Content

<< by Chad Rhodes on September 13th, 2011

As Panda continues to change, how can it be applied to actual practices, and how can you Panda-Proof your content? These were the discussion points for the first afternoon session at SMX East 2011 today. Speakers included Heather Lloyd-Martin, Dr. Horst Joepen, and Chris Silver Smith.

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The Cherry Blossoming Strategy: How to Buy Friends and Influence No One

<< by Tad Miller on September 1st, 2011

 The Cherry Blossoming Strategy: How to Buy Friends and Influence No One“Have you seen how many Twitter followers I have?”  ”I have thousands of Facebook friends or Fans.”  ”I’m really a big deal.”  ”I have hundreds of Google + votes on my blog post.”

Are you buying all of that?  Does it matter to you?  Does it have an impact on your site’s Search Engine rankings or site traffic?  Is all that “adoration” anything more than an ego trip?

The answer to all of these questions is the answer to almost every question in the digital space:  ”It depends.”  What did you do to get all of those followers, friends or Google + votes.  Are you genuinely popular or did you succumb to “short cuts” to popularity?  I’ve been poking around some of the back alleys of the Internet to get an idea of just what I’m up against as a search marketer, because some of these “social metrics” do have an impact on search engine rankings (or at least used to).

What started me down this path was my July Wired magazine.  I love the Jargon Watch section which keeps you up to date on the newest word creations of our era.  The word that got me thinking was:

Cherry blossoming v. |cher-ee, bloss-uhm-ing|
Following Twitter feeds and liking Facebook pages for pay. Taking its name from the Japanese slang for professional fans—sakura, or cherry blossoms—the technique lets companies buy social clout.

read more The Cherry Blossoming Strategy: How to Buy Friends and Influence No One


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