Archive for the ‘Bing SEO’ Category

How to Implement Open Graph Tags for Videos

<< by Jessica Davidson on September 6th, 2012

Most people covet that number one position in search results, but what if there was another way to attract similar click through rates and traffic without obtaining the number one position? That is what video thumbnails in search can do for your site. As Brian Massay noted, video thumbnails can “make a number three ranking perform like a number one ranking.” With a video thumbnail appearing next to your website, the result stands out next to those without thumbnails, even those with higher rankings. 

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How-To: Troubleshoot a Page That Isn’t Getting Indexed

<< by Amanda Sides on August 15th, 2012

So, you’ve just launched a new site, or a new page on your current site, and you are having some issues with it’s rankings. First thing you’ll want to check is if the page is even getting indexed in the first place. If it’s not in Google’s index, then you’re definitely not going to find it in the search engine results pages.

Checking If a Page is Indexed…

To check whether a page is in Google’s index, simply perform a search on your specific page. For instance, type into the search box site:http://www.search-mojo.com/services/google_analytics.php.

Site Search Box How To: Troubleshoot a Page That Isnt Getting Indexed

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SEO for the Product That Doesn’t Exist Yet

<< by Tad Miller on July 23rd, 2012

DLT pdp product 01 SEO for the Product That Doesnt Exist Yet

Usually the easiest thing an SEO can do for a major brand is get a number one ranking for that brands product names.  There is an exception to that rule though.  Getting ranked for product names when the product doesn’t exist yet can be a challenge – especially if there is any significant amount of pre-release publicity.

Search Mojo has represented several major brands in the past year that have had major new product launches.  The anticipation of the arrival of some of these products has been huge and the build up of hype surrounding them by fans, bloggers and the press has in some cases been rabid.  Examples include the Doritos Locos Taco from Taco Bell, the as yet unreleased Call of Duty Black Ops 2 and the 2013 Mazda CX-5.

As an SEO it is exciting to work with big brands with a lot of hype around their new products, but there are some significant disadvantages to be overcome.  The very hype that builds the excitement for the coming of the new product has to be overcome in search results.  All of those articles, blog posts, pictures from trade shows of new products, leaked YouTube videos, Spy Cam pictures are competition in the Search Engine Results Pages that you as an SEO will eventually have to outrank.

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Bing: Social Sidebar

<< by Sarah Lokitis on July 16th, 2012

Bing is working hard to compete with Google in social/search integration. Bing takes a slightly different approach however with “The New Bing” with three columns on the page. In this blog post, I will dive into the new Social Sidebar which is the dark grey column on the right of the Bing SERP.imag bingblogpost 1024x483 Bing: Social Sidebar

In the sidebar, various social elements appear depending on how relevant Bing decides they are to you in search. The options are: Ask Friends, Friends Who Might Know, People Who Know, and Activity Feed.

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How to Implement Schema.org into Your SEO Efforts: Part Two

<< by Jessica Davidson on June 22nd, 2012

In Part One, I discussed what schema.org is, its basic elements, embedded items, and missing information. Now, with a basic knowledge of schema.org, I will provide video, recipe, and product examples as well as the benefits of adding schema markup to your SEO repertoire.

read more How to Implement Schema.org into Your SEO Efforts: Part Two


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