Archive for the ‘Search Engine Optimization’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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5 Tips For Working With Multiple Marketing Agencies

<< by Sarah Wyland on December 18th, 2013

As an account manager, I often find myself on a conference call with clients – and their other agencies. While we here at Search Mojo take on SEO and Paid Media, clients often hire other agencies for things like public relations and web design; which means, in an ideal scenario, we  all work together for the greater good – in this case, for the benefit of the client.

have too many cooks kitchen 27741232 5 Tips For Working With Multiple Marketing Agencies

There’s that old adage “too many cooks in the kitchen.” While it can be literal – have you ever tried to get into Search Mojo’s kitchen on the day of a chili cook off? – in this case, it’s metaphorical. When multiple agencies come together, there are a lot of ideas brought to the table by a lot of people who are good at their jobs – and if we’re being honest, none of us like to be told our ideas aren’t the best thing since sliced bread.

Here’s an example: A client is launching a new website and is ready for input on SEO. While the site looks great, it’s also all flash and parallax design, making it less than optimal for search engines. The designers aren’t happy to hear that sort of feedback and understandably so – they’re proud of their hard work which took hours to create.

So how do you approach working with different agencies with different specialties and different people? Here are five tips I’ve found helpful:

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VIDEO: 4 Changes That Shook SEO in 2013

<< by Kari Rippetoe on December 11th, 2013

2013 has been a big year in the ever-changing world of SEO. Let’s do a quick rundown of the major events that happened, shall we?

This week’s Mojo Minute reviews four of the biggest changes that happened in SEO:

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How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce

<< by Nicole Bandy on December 9th, 2013

Ecommerce Rich Snippets How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for EcommerceIn 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included 14 examples of schema.org rich snippets (and many included more than one type of rich snippet per result). With the first page of the SERP flooded with these rich snippets, if you’re an ecommerce retailer or online marketer, how do you differentiate your organic search results from your competitors’ in order to get the most traffic?

There are several schema.org markups that can be used specifically for creating rich snippets for ecommerce products. Many can be used with each other or alone. The best way to determine which to utilize to maximize traffic depends on your product and, most importantly, your competitors. Check how your product appears on the SERP by searching for it yourself and comparing your listing against others on the page. Take advantage of markup types that are not widely used by competitors or, more importantly, emphasize a company differentiator like low price or a free shipping offer.  Here are five examples of rich snippets to consider:

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7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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