<< by Heidi Kramer on October 8th, 2013
It may seem a little early to be thinking about the holiday season. I know when I walk into a retail store at the beginning of October and they’re already showcasing holiday decorations that involve colorful turkeys and that jolly, rosy-cheeked gentleman that goes by the name Santa Claus, I want to scoff and walk away. However, I have to admit that I usually find myself perusing the aisles before moving on to what I actually walked in to the store for.
Based on a report by RSR Research, 28% of brands will start their holiday marketing on October 1st or earlier, and according to Bing, 22.1% of consumers start their holiday shopping in October. Online holiday sales are growing every year, and 2013 is no different. Don’t put off your online advertising like you do your gift shopping – get started today and prepare your PPC accounts for a stellar 2013 holiday season.