Archive for the ‘Remarketing’ Category

You Can Keep Your Premium Guaranteed Impressions. I’ll Take the Remnants.

<< by Tad Miller on November 14th, 2013

No one could ever call me a great “brand builder” with regard to the online advertising we do for our clients.  As an agency, we aren’t really about building brand awareness or getting eye balls on a banner ad as the measurement of our success for clients.  Our goal is to get results from the advertising, whether that’s a sale, a form completion or some other Key Performance Indicator.  If brand building happens as a secondary benefit to that advertising, then all the better – but the result has always been what we have focused on.

icon leadflow You Can Keep Your Premium Guaranteed Impressions. Ill Take the Remnants.

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B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

<< by Scott Garrett on November 13th, 2013

B2B marketing can present many challenges that are not present in B2C marketing. These challenges are exacerbated when trying to target your niche business market through search advertising. Using the search networks of Google AdWords and Bing Ads can be expensive and very competitive within B2B industries. For example, keywords within the IT industry on the AdWords search network such as “IT monitoring” can fetch $19 per click, and that will just get your foot in the door. You can expect to pay much higher to see any results in terms of click volume and ultimately, leads.

One solution, then is to avoid the competitive and expensive search network for B2B products, and instead opt to advertise on display networks. While display networks such as Google provide complex interest, topic, placement, and contextual targeting, these targeting options do often fall short in capturing the truly niche markets that many B2B marketers want to target. Therefore, what display platform is currently allows marketers to accurately advertise to niche B2B audiences? The answer seems to be LinkedIn.

Linkedin Ads B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

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Banner Ad Blueprint: 5 Components of an Effective Banner Ad

<< by Jenny DeGraff on November 12th, 2013

Banner Ad Blueprint Banner Ad Blueprint: 5 Components of an Effective Banner AdBanner ads are one of the most prolific forms of online advertising used in today’s marketing world. Despite their bad reputation for low click-through rates, banner ads have proved to be an affordable, measurable, and effective medium. Companies use them in one form or another to create brand awareness, increase engagement, and drive lead generation.

But What Makes a Banner Ad Effective?

There are no concrete rules about what makes one banner ad better than another, and no guarantee that your ad will break through the banner blindness that plagues today’s internet users. But as in all advertising, an effective banner ad is the product of a number of different factors, and there are a few qualities that generally make for more effective banner ads in many situations.

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Don’t Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

<< by Amanda Sides on October 30th, 2013

santa iphone4s 6606739 Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile VisibilityWhether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.

Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:

  • 35% purchase on their phone
  • 21% on a tablet
  • 28% purchase on a laptop
  • 37% purchase in-store

You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.

So how do you increase your store’s visibility on mobile?

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Why Remarketing Should Be A First Thought – Not An Afterthought

<< by Blaine Anderson on October 22nd, 2013

One of the many great technological advances in marketing over the past decade is remarketing – the action of promoting your business specifically to people that have already visited your website. What used to be a hopeful, “Y’all come back now, ya hear?” can now be replaced with “The blender you put in your shopping cart last week (but didn’t buy) is now 20% off!” As a marketer, I enjoy this because I know that the people that have already visited my website are a much more targeted and engaged audience than the average internet user.

remarketing image 1 Why Remarketing Should Be A First Thought   Not An Afterthought

Unfortunately, something I have been guilty of in the past is making remarketing an afterthought. I focus so hard on getting the right account structure and choosing the right keywords that I forget all about remarketing. In reality, remarketing should be more of a first thought, not an afterthought, and here are 3 reasons why.

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