Archive for the ‘Remarketing’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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Six Mobile & Remarketing PPC Resolutions for 2014

<< by Amanda Sides on December 10th, 2013

2014 New Year HD Wallpaper1 Six Mobile & Remarketing PPC Resolutions for 2014Every year we all resolve to do things a bit differently − to better ourselves, to look better, to be healthier. So why not do the same for your AdWords account? Whether you simply want to take a few, effective steps as a beginner or new, more advanced, giant leaps, this list will give you an idea of where to start.

Two big movements in paid search this year were around Mobile and Remarketing and even if you haven’t been an early adopter, it’s not too late to improve your campaigns with these 6 tips!

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7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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Remarketing: Is It Aliens? [VIDEO]

<< by Kari Rippetoe on November 20th, 2013

Remarketing aliens Remarketing: Is It Aliens? [VIDEO]According to recent data from Chango, remarketing is certainly becoming more and more of a standard digital marketing tactic, but there are definite gaps in its use. Agencies are pushing the envelope when it comes to experimenting with remarketing (especially with mobile and video), but brand marketers may lack the knowledge or resources to try new tactics, and are sticking mainly with display media.

During this week’s Search Mojo webinar, 10 Killer Hacks for Remarketing Success, Scott Garrett and Sarah Wyland will be sharing some of their favorite “hacks” they use to get more from remarketing. But many marketers may still be unfamiliar with it, and this week’s Mojo Minute gives a quick primer.

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Do You Know Who is In Your Remarketing List?

<< by Nicole Bandy on November 19th, 2013

remarketing list person Do You Know Who is In Your Remarketing List?This year remarketing has become an extremely popular method of advertising, allowing advertisers to target customers with ads after they’ve left the website and bring them back for further conversion actions. There is some good data behind the capabilities of remarketing and how it can help boost the performance of your campaigns.  If you aren’t using remarketing you should be, especially with the holidays closing in fast.

But for those advanced marketers who have been using it for a while, do you know who is in your remarketing lists? In the past, remarketing lists were built and you couldn’t be sure exactly who you were targeting, just that you were targeting someone that had been to the site before. Knowing the demographic data of your lists can be important for optimizing campaigns and understanding your audience.

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