Archive for the ‘PR’ Category

Are Blog Posts Appropriate for Announcements?

<< by Kari Rippetoe on August 29th, 2013

Blog Baby Are Blog Posts Appropriate for Announcements?This morning, I read a post over on the Vocus blog from marketing strategist and author Geoff Livingston, where he weighed the value of a blog post vs. a press release for making announcements. He was debating which one to use to announce that he would be selling his new book at an upcoming convention. Ultimately, he opted for a press release, because he thought a blog post would not be valuable enough to his readers, and would be more annoying than anything.

When a blog is well read by a community, usually it’s because the blog offers specific content. Readers want the latest from a personality or information about a subject matter. It’s critical to stay on topic and serve them well. Announcements like event appearances usually don’t work well on blogs, though you can always put a badge up on the side rail.

-Geoff Livingston

I totally get this. When you create content, you want to first serve your audience, and not just for the sake of creating content. And perhaps, in this particular instance, choosing a press release over a blog post was the right decision because of the context of the announcement (the book is a science fiction novel), and who Geoff is trying to target (attendees of a science fiction convention in Texas). But when is it the right time to make an announcement in a blog post, and how should you do it?

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Mojo Week in Marketing: August 23, 2013

<< by Alex Katzen on August 23rd, 2013

This week’s theme is leadership.edf36b789e731d3d968074acb599f427 Mojo Week in Marketing: August 23, 2013

Whether you’re a CEO or a lowly ole’ intern, it’s vital to monitor the ways companies and individuals are staying at the forefront of their industry. Sure, some of us aren’t wired to lead, but we can teach ourselves how to maximize our positives through watching others. No one said leading was easy, but why not jump in and give it your best?

Feel free to comment below or retweet us at @SearchMojo!

Google’s Weapon Against Large Scale Link Building: The User Generated Spam Penalty

<< by Tad Miller on August 20th, 2013

 Googles Weapon Against Large Scale Link Building: The User Generated Spam Penalty

There’s been a lot of news of late about Google and the practice of building links to improve search engine rankings:

The gist of it all, in my opinion, is that Google seems to be shifting focus from the people who attempt to build links, and instead seems to be focusing on the platforms that allow users to create those links, especially the platforms that allow for easy manufacture of links on a larger scale.

read more Googles Weapon Against Large Scale Link Building: The User Generated Spam Penalty

Mojo Week in Marketing: August 16, 2013

<< by Alex Katzen on August 16th, 2013

As a follow-up to last week’s topic on blogging, this week’s edition of the Mojo Week in Marketing is all about blogger outreach.

o6n3f Mojo Week in Marketing: August 16, 2013

Mojo Week in Marketing: August 9, 2013

<< by Alex Katzen on August 9th, 2013

Here’s this week’s edition of the Mojo Week in Marketing, featuring top articles from the ever-changing world of digital marketing. This week, we’re covering all things blogging-related. Have a great Friday!

Blog meme 2.0 Mojo Week in Marketing: August 9, 2013


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