Archive for the ‘PR’ Category

Live from UVA Social Media Conference: Keynote with Ron Secrist of Capital One

<< by Alex Katzen on September 26th, 2013

BVGmNqkCEAAuFPG Live from UVA Social Media Conference: Keynote with Ron Secrist of Capital One

Today I’m attending the Social Media Conference at the University of Virginia. Go Hoos!

The conference aims to address some of the challenges faced by faculty and staff at higher education institutions when it comes to social media.

Ron Secrist’s keynote on Social Media kicked off the conference, covering why social media matters, the trends, and where it’s all going. As the Senior Director of Mobile and Emerging Channels at Capital One, Ron knows social media. Here are his three goals for a successful social media plan:

  1. Set clear objectives
  2. Get to know your audience
  3. Start small and fail fast; ask for ratings and reviews

Social media has allowed individuals and businesses to express themselves digitally in a way that’s never been done before. Brands can take advantage of this by marketing to individuals in a whole new, more personalized way.

People are addicted to that instant gratification of knowing things; the statistics are proof:

  • 1.5 Billion users on Facebook
  • 3000 tweets are sent per second, Over 250 million per day
  • LinkedIn grew its revenue by 94% over the last year
  • Pinterest became the fastest site to reach 10 million unique users
  • 78% of Facebook users access the platform on their mobile device

Direct and unfiltered feedback is the gift we are given with the emergence of social media. Brands can use this to improve their social media campaigns and to create that unique and special conversation that occurs in real time, at a fun event, like a party.

Ron also touched on the importance of understanding the social media trends to keep up with:

  • Crowdsourcing/crowdfunding: Wisdom of the crowds
  • Mobile: social on the Go!
  • Feedback/service: customer service for the future
  • Video: fun and useful

Ron Secrist is the Senior Director of Mobile and Emerging channels at Capital One. Feel free to tweet him @rsecristjr or comment below!

Check out the #UVAsocial hashtag on Twitter to follow along with the conference today, or follow me at @alex_katzen!

Mojo Week in Marketing: September 20, 2013

<< by Alex Katzen on September 20th, 2013

In the world of marketing and PR, things are always changing for the better. Let’s jump in, shall we?

Did we miss anything? Comment below!

Mojo Week in Marketing: September 13, 2013

<< by Alex Katzen on September 13th, 2013

This week I’m covering major news in PR, social media, and B2B marketing. Let’s jump in because there was a lot going on this week:

PR

Social Media

B2B Marketing

What do you think? Feel free to comment below or tweet us!

Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

<< by Alex Katzen on September 11th, 2013

I realize what I’m about to cover is rather creepy. It’s my job though. (Infamous excuse, right?)

paid private investigator Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

I’m constantly working on getting in touch with people, especially those who aren’t easy to contact. For that very reason, I’ve become a pretty good online detective.

4856813 f2601 Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

As the Public Relations Manager of a search marketing agency, I’m constantly sifting through blogs, social profiles, directories, and general websites to find a contact’s email address. At the end of the day, an email address is the most important way to contact someone, since the majority of my PR contacts are formed and maintained online.

Here are my tips I’ve uncovered along the way for trying to stalk down your old flame find a contact’s email address to reach out for a news-related inquiry.

read more Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

Mojo Week in Marketing: August 30, 2013

<< by Alex Katzen on August 30th, 2013

After Matt Cutts’ big announcement last week, +1s Have No Direct Impact On Rankings, I’m focusing this week’s theme around search engine optimization.

offsite 1 1024x767 Mojo Week in Marketing: August 30, 2013

Feel free to comment below or retweet us at @SearchMojo!


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