Archive for the ‘PR’ Category

Live from Pubcon: Matt Cutts Keynote

<< by Janet Driscoll Miller on October 23rd, 2013

This morning Matt Cutts gave his keynote at Pubcon, discussing what Google has been up to this past year and what some of its plans are for 2014. 

read more Live from Pubcon: Matt Cutts Keynote

Mojo Week in Marketing: October 11, 2013

<< by Alex Katzen on October 11th, 2013

It’s Friday and time for the Mojo Week in Marketing!

SEO

Content Marketing

PR

B2B Marketing

What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!

And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:

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Have a great weekend!

Mojo Week in Marketing: October 4, 2013 – SMX and Lead Gen Summit Recap

<< by Alex Katzen on October 4th, 2013

We’re recapping major articles from the two conferences we attended this week, SMX East and Lead Gen Summit.

SMX

From Search Marketing Sage:cc 11 846x1024 Mojo Week in Marketing: October 4, 2013   SMX and Lead Gen Summit Recap

From around the web:

Lead Gen Summit

From Search Marketing Sage:

From around the web:

Did you attend these conferences? What did you think?

Mojo Week in Marketing: September 27, 2013

<< by Alex Katzen on September 27th, 2013

Happy Friday and happy 15th birthday to Google. Without further ado, here are the big articles from this week in search, social media, and public relations.

Hummingbird 1024x683 Mojo Week in Marketing: September 27, 2013Search

Social

What was your week in marketing like? Feel free to comment below or tweet us @SearchMojo.

Live from UVA Social Media Conference: The “Wild West” of Social Media: Best Practices

<< by Alex Katzen on September 26th, 2013

Social Media Managers, Valerie Harness, Rob Seal, and Lauren McSwain-Starrett from University of Virginia’s Darden School of Business, Office of Unversity Social Media Icons 1024x992 Live from UVA Social Media Conference: The “Wild West” of Social Media: Best PracticesCommunications, and Information Technology Services respectively, lead the final session of the UVA Social Media Conference: a round table discussion, entitled “Social Media Best Practices, Measurements and Strategy.”

When it comes to your social media strategy, consider these four points:

  • Untamed nature of social media
  • Finding your unique voice and leveraging the bigger conversation
  • Wrangling the social media account/page “herd”
  • Comment monitoring, moderation and policy

Things pop up organically, so it’s important to start off with all the necessary tools and continue an open form of communication within the brand so that it will reflect in social media.

When it comes to your Content Strategy:

  • Know the basics: who, what, where, when, why & how
    • Create a social media checklist and implement a social media posting plan
    • Only select the profiles that work for your brand
    • Make sure you understand  your brand, audience, goals, measurements and responsibilities to properly gauge your social media strategy before beginning the campaign
    • Reserve account names/ handles ahead of time
    • Content machine: Learn to curate and create
      • Content source doesn’t matter to fans, it’s all about what’s engaging
      • Consider the type of post, post frequency, platform for the post, and content provider
      • Use editorial calendars for posts
      • Deciding what to post: Eat your vegetables v cat memes
        • Know when to post fun things and when news items are ideal
        • Use tools like HootSuite to help with posts

Even with a great strategy, crises happen so build a communication plan beforehand rather than having to deal with the aftermath.

Stay ahead with the best practices of social media!

photo 1024x768 Live from UVA Social Media Conference: The “Wild West” of Social Media: Best Practices


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