Archive for the ‘PR’ Category
<< by Alex Katzen on October 11th, 2013
It’s Friday and time for the Mojo Week in Marketing!
- Public Relations and SEO are the best when merged together; “How to apply PR strategies to improve your company’s SEO” (The Next Web)
- Is Google’s Hummingbird impacting consumer searches more than B2B searches? How Will Google Hummingbird Impact Links? Here are 6 Ways (Search Engine Land)
- Also, find out what marketers Need to Know About Google Hummingbird (Bikini Marketing)
- When creating websites, Flashy vs. Simple Websites: Does One Lead to Better SEO? (Search Engine Journal)
- Content marketing is valuable. Here’s how you can Prove Content Marketing ROI to Your CEO: 4 Values to Communicate (Content Marketing Institute)
- Find out What Google Hummingbird Means for Content Marketing (MarketingProfs)
- Here are the big Content Marketing Trends in 2013 (MarketingProfs)
- With all of the Google updates, find out what the Hummingbird update Means for PR Pros (Spin Sucks)
- 21 Benefits of Business Blogging and 22 Tips Infographic (Social Media Today)
- Is it the marketing funnel, or the buyer journey? Find out: The Artist Formerly Known As the Marketing Funnel (Marketing Land)
What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!
And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:
Have a great weekend!
<< by Alex Katzen on October 4th, 2013
From Search Marketing Sage:
- Improving Your Geographic Targeting Tactics on Google and Bing
- Google Enhances Campaigns…What We’ve Learned So Far
- What Are the Most Important Search Ranking Factors?
- Prioritizing Your Search Marketing Efforts
- Why Structured Data and Semantic SEO are Important
- Extreme Excel Excellence
- Authorship: Step-by-Step & Troubleshooting
- Quick and Easy Video
- 10 Rock-Your-World SMX Takeaways
From around the web:
- Must Have Local Search Tactics – #SMX Coverage - Archology
- Twitter’s Richard Alfonsi Keynote Conversation at SMX East - MarketingLand
- Integrating Search and Social: Top Social Tactics for Marketers - Bruce Clay
- SMX East 2013 Conference Coverage: Life After Google - Outspoken Media
- Does Authorship help rankings? Insights from an #SMX debate - Brafton
Lead Gen Summit
From Search Marketing Sage:
- The Marketer As Philosopher
- Site Design to Increase Conversion
- Addressing Content Marketing Challenges
From around the web:
- Marketing Research Chart: The ROI of lead nurturing - MarketingSherpa
- That’s No Lead, That’s a Prospect #leadgen2013 - CMSWire
- Lead Generation: Capturing more leads with clear value prop communication - MarketingExperiments Blog
- Lead Qualification the Adobe Way #leadgen2013 - CMSWire
- And here are some content marketing tips from Joe Pulizzi of Content Marketing Institute, who keynoted at Lead Gen Summit:
Did you attend these conferences? What did you think?
<< by Alex Katzen on September 27th, 2013
Happy Friday and happy 15th birthday to Google. Without further ado, here are the big articles from this week in search, social media, and public relations.
- Encrypted search traffic had quite the dramatic month over month increase for this last reporting cycle. Here’s why: Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks (Search Engine Land)
- Everyone is humming about Google’s new Hummingbird algorithm. Here are the FAQs: All About The New Google “Hummingbird” Algorithm (Search Engine Land)
- Hummingbird is all about more relevant search results for conversational queries. Check out this infographic to see how else people search: How People Search Online (Marketing Profs)
- Make sure you’re up to date with Google’s New ‘Author Rank’ (Vertical Response)
- Text messaging is considered a stronger marketing tool than social media platforms because texts bypass the newsfeed process; SMS May Be Fading, But Businesses Are Still Texting Customers (Read Write)
- Twitter for TV? Twitter Pitches Itself to TV Networks (WSJ)
- When it comes to measurement, Social Media Measurement holds marketers back (Vocus Blog)
- What Boosts a Web Page’s Search Rank in Google Infographic (Marketing Profs)
What was your week in marketing like? Feel free to comment below or tweet us @SearchMojo.
<< by Alex Katzen on September 26th, 2013
Social Media Managers, Valerie Harness, Rob Seal, and Lauren McSwain-Starrett from University of Virginia’s Darden School of Business, Office of Unversity Communications, and Information Technology Services respectively, lead the final session of the UVA Social Media Conference: a round table discussion, entitled “Social Media Best Practices, Measurements and Strategy.”
When it comes to your social media strategy, consider these four points:
- Untamed nature of social media
- Finding your unique voice and leveraging the bigger conversation
- Wrangling the social media account/page “herd”
- Comment monitoring, moderation and policy
Things pop up organically, so it’s important to start off with all the necessary tools and continue an open form of communication within the brand so that it will reflect in social media.
When it comes to your Content Strategy:
- Know the basics: who, what, where, when, why & how
- Create a social media checklist and implement a social media posting plan
- Only select the profiles that work for your brand
- Make sure you understand your brand, audience, goals, measurements and responsibilities to properly gauge your social media strategy before beginning the campaign
- Reserve account names/ handles ahead of time
- Content machine: Learn to curate and create
- Content source doesn’t matter to fans, it’s all about what’s engaging
- Consider the type of post, post frequency, platform for the post, and content provider
- Use editorial calendars for posts
- Deciding what to post: Eat your vegetables v cat memes
- Know when to post fun things and when news items are ideal
- Use tools like HootSuite to help with posts
Even with a great strategy, crises happen so build a communication plan beforehand rather than having to deal with the aftermath.
Stay ahead with the best practices of social media!