Archive for the ‘Blogger Outreach’ Category

Mojo Week in Marketing: August 16, 2013

<< by Alex Katzen on August 16th, 2013

As a follow-up to last week’s topic on blogging, this week’s edition of the Mojo Week in Marketing is all about blogger outreach.

o6n3f Mojo Week in Marketing: August 16, 2013

How to Find PR Opportunities Online Using HARO

<< by Alex Katzen on August 1st, 2013

I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search Pictures PR How to Find PR Opportunities Online Using HAROplatforms to find bloggers, but it’s also important to consider other larger scale, generic PR opportunities.

Blogger outreach is great when you have something specific you want to share and promote. It’s more of an outbound PR tactic, though, relying on a high degree of relevance to, and relationships with, the bloggers.

A more inbound PR tactic, though, is serving as a source to writers on their articles and posts. For example, instead of conducting outreach on your content, you can provide expert information to bloggers and journalists on topics they’re writing about. One major source that I always find to be helpful is HARO (Help A Reporter Out). HARO is an “online service set up for journalists to quickly gather feedback from the public.” It’s an extremely useful tool for digital PR professionals because you can cover more ground, faster since the queries are delivered straight through email, and provide information to journalists who are already looking for sources.

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Best Practices for Launching a Guest Blogging Outreach Campaign

<< by Alex Katzen on July 8th, 2013

I posted not too long ago on the 4 reasons you should be guest blogging. Now that you know why you should be guest blogging, it’s important to understand the best practices for getting your guest blogging outreach campaign up and rolling.

With any outreach campaign, it’s always imperative to plan your outreach measures accordingly. Decide who you want to reach out to and glean the appropriate information for each contact. Make sure you’re looking for the most relevant bloggers for your topic, by actually reading their blogs to determine if it’s a good fit.

  • Look at their tags and categories to get a quick glimpse into the topics they write about.
  • Do a search on their blog for your topic to find out if they’ve already written posts about your topic.
  • Look for any different angles you could possibly pitch that will make it more appealing to the blogger.

Make sure to introduce yourself and your credentials to the blogger if you don’t already know him or her. This is a good time to prove yourself- what makes you the best candidate for guest blogging?

pic1 Best Practices for Launching a Guest Blogging Outreach Campaign

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9 Tools to Consider for Blogger Outreach Success

<< by Alex Katzen on April 3rd, 2013

Blogger Outreach Word Cloud1 9 Tools to Consider for Blogger Outreach SuccessIn a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic in order to begin researching bloggers for your campaign. This is extremely important, and there are several tools out there that make the research step a little more manageable and efficient. If your company is just starting out, I’d recommend doing some research to find the right set of tools to fit your needs. Of course, you can always use Google, but I’ve found that many of the blogs are either outdated or too general. That’s why it’s really beneficial to learn about all of the blogger outreach platforms available.

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Team PR Versus Team SEO: Can’t We All Just Get Along?

<< by Alex Katzen on March 13th, 2013

35486216 Team PR Versus Team SEO: Cant We All Just Get Along?

It’s one thing to make sure your SEO efforts work in sync with your overall marketing plan. Try to integrate it with your traditional PR efforts (which, unfortunately, is silo’ed at many organizations), and chaos could ensue.

For this reason, it’s vital that both teams communicate with each other to avoid future problems arising. Otherwise, before you know it, the SEO team is asking for a link in an article that the PR team has just been in contact with regarding the latest press release. Not only does this add unnecessary extra work, but it also makes everyone look bad and creates an even larger chasm between SEO and PR. Here are some tips to avoid this toxic combustion.

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