<< by Alex Katzen on July 8th, 2013
I posted not too long ago on the 4 reasons you should be guest blogging. Now that you know why you should be guest blogging, it’s important to understand the best practices for getting your guest blogging outreach campaign up and rolling.
With any outreach campaign, it’s always imperative to plan your outreach measures accordingly. Decide who you want to reach out to and glean the appropriate information for each contact. Make sure you’re looking for the most relevant bloggers for your topic, by actually reading their blogs to determine if it’s a good fit.
- Look at their tags and categories to get a quick glimpse into the topics they write about.
- Do a search on their blog for your topic to find out if they’ve already written posts about your topic.
- Look for any different angles you could possibly pitch that will make it more appealing to the blogger.
Make sure to introduce yourself and your credentials to the blogger if you don’t already know him or her. This is a good time to prove yourself- what makes you the best candidate for guest blogging?