Archive for the ‘Blogger Outreach’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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5 Tips For Working With Multiple Marketing Agencies

<< by Sarah Wyland on December 18th, 2013

As an account manager, I often find myself on a conference call with clients – and their other agencies. While we here at Search Mojo take on SEO and Paid Media, clients often hire other agencies for things like public relations and web design; which means, in an ideal scenario, we  all work together for the greater good – in this case, for the benefit of the client.

have too many cooks kitchen 27741232 5 Tips For Working With Multiple Marketing Agencies

There’s that old adage “too many cooks in the kitchen.” While it can be literal – have you ever tried to get into Search Mojo’s kitchen on the day of a chili cook off? – in this case, it’s metaphorical. When multiple agencies come together, there are a lot of ideas brought to the table by a lot of people who are good at their jobs – and if we’re being honest, none of us like to be told our ideas aren’t the best thing since sliced bread.

Here’s an example: A client is launching a new website and is ready for input on SEO. While the site looks great, it’s also all flash and parallax design, making it less than optimal for search engines. The designers aren’t happy to hear that sort of feedback and understandably so – they’re proud of their hard work which took hours to create.

So how do you approach working with different agencies with different specialties and different people? Here are five tips I’ve found helpful:

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Mojo Week in Marketing: November 1, 2013

<< by Alex Katzen on November 1st, 2013

Today we’re covering some major articles this week in the world of SEO, B2B marketing, PR, and social media. Let’s jump in:

SEO

B2B

PR

Social Media

131101 socialskim twitter tweet flowchart1 1024x975 Mojo Week in Marketing: November 1, 2013

Tweet us at @SearchMojo to keep the conversation going.

Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

<< by Alex Katzen on September 11th, 2013

I realize what I’m about to cover is rather creepy. It’s my job though. (Infamous excuse, right?)

paid private investigator Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

I’m constantly working on getting in touch with people, especially those who aren’t easy to contact. For that very reason, I’ve become a pretty good online detective.

4856813 f2601 Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

As the Public Relations Manager of a search marketing agency, I’m constantly sifting through blogs, social profiles, directories, and general websites to find a contact’s email address. At the end of the day, an email address is the most important way to contact someone, since the majority of my PR contacts are formed and maintained online.

Here are my tips I’ve uncovered along the way for trying to stalk down your old flame find a contact’s email address to reach out for a news-related inquiry.

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Google’s Weapon Against Large Scale Link Building: The User Generated Spam Penalty

<< by Tad Miller on August 20th, 2013

 Googles Weapon Against Large Scale Link Building: The User Generated Spam Penalty

There’s been a lot of news of late about Google and the practice of building links to improve search engine rankings:

The gist of it all, in my opinion, is that Google seems to be shifting focus from the people who attempt to build links, and instead seems to be focusing on the platforms that allow users to create those links, especially the platforms that allow for easy manufacture of links on a larger scale.

read more Googles Weapon Against Large Scale Link Building: The User Generated Spam Penalty


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