Archive for the ‘PR’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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5 Tips For Working With Multiple Marketing Agencies

<< by Sarah Wyland on December 18th, 2013

As an account manager, I often find myself on a conference call with clients – and their other agencies. While we here at Search Mojo take on SEO and Paid Media, clients often hire other agencies for things like public relations and web design; which means, in an ideal scenario, we  all work together for the greater good – in this case, for the benefit of the client.

have too many cooks kitchen 27741232 5 Tips For Working With Multiple Marketing Agencies

There’s that old adage “too many cooks in the kitchen.” While it can be literal – have you ever tried to get into Search Mojo’s kitchen on the day of a chili cook off? – in this case, it’s metaphorical. When multiple agencies come together, there are a lot of ideas brought to the table by a lot of people who are good at their jobs – and if we’re being honest, none of us like to be told our ideas aren’t the best thing since sliced bread.

Here’s an example: A client is launching a new website and is ready for input on SEO. While the site looks great, it’s also all flash and parallax design, making it less than optimal for search engines. The designers aren’t happy to hear that sort of feedback and understandably so – they’re proud of their hard work which took hours to create.

So how do you approach working with different agencies with different specialties and different people? Here are five tips I’ve found helpful:

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Mojo Week in Marketing: November 8, 2013

<< by Alex Katzen on November 8th, 2013

Welcome to this week’s Mojo Week in Marketing. We’re covering major articles on content marketing, social media, public relations, PPC, and SEO. Let’s jump in:

Content Marketing

Monetize1 1024x333 Mojo Week in Marketing: November 8, 2013

Social Media

PR

helpinghand pano 17022 Mojo Week in Marketing: November 8, 2013

PPC

google adwords search and display campaign type 600x209 Mojo Week in Marketing: November 8, 2013

SEO

  • See which SEO tactics are being prioritized with this Marketing Research Chart: Integrating email and search marketing tactics (MarketingSherpa)
  • Running into issues implementing Authorship? Here’s a handy flowchart from our own Janet Driscoll Miller to help you troubleshoot (click the infographic to read the full accompanying article on SearchEngineLand):

Authorship Flowchart 600px Mojo Week in Marketing: November 8, 2013

And just for fun, Here’s How memes Went Viral – In the 1800s!

networkdiagram Mojo Week in Marketing: November 8, 2013

Tweet us at @SearchMojo or comment below. Don’t forget to check out Janet’s latest post on Search Engine Land.

Mojo Week in Marketing: November 1, 2013

<< by Alex Katzen on November 1st, 2013

Today we’re covering some major articles this week in the world of SEO, B2B marketing, PR, and social media. Let’s jump in:

SEO

B2B

PR

Social Media

131101 socialskim twitter tweet flowchart1 1024x975 Mojo Week in Marketing: November 1, 2013

Tweet us at @SearchMojo to keep the conversation going.

Don’t Be Afraid of Press Releases: Do’s and Don’ts of Press Release SEO

<< by Alex Katzen on October 28th, 2013

Ever since Google’s warning in July against anchor text links in press releases and that links in press releases should use nofollow, we’ve seen some concern from clients regarding the optimization of press releases for search, for fear of angering the Google gods and getting their websites penalized in the rankings. I’m here to tell you that there’s actually nothing to be afraid of, but you’ll definitely need to keep some best practices in mind (as always).

Here are some do’s and don’ts to make sure your release is Google-friendly:

Links in press releases Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO

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