Archive for the ‘Web Design’ Category

Does the New Google Analytics Plugin Also Block Google Website Optimizer Tracking?

<< by Janet Driscoll Miller on June 15th, 2010

Since the recent announcement of the availability of a plugin to block Google Analytics tracking, I’ve had one thing on my mind: will the plugin also block tracking information from Google Website Optimizer?website optimizer logo sm Does the New Google Analytics Plugin Also Block Google Website Optimizer Tracking?

As an avid A|B tester and conversion rate optimizer for both organic and paid search, I am an avid user of Google Website Optimizer. It’s a fantastic, free tool that easily allows website owners to learn about which elements, messages and designs convert more visitors.

I’ve been asking Google (through various channels) for weeks now how (if at all) the new Last week at SMX Advanced, I was fortunate enough to be on a panel with Matt Cutts. While Matt didn’t readily have the answer, he made a good point: check the tracking cookie. Since the purpose of the analytics plugin is to block the tracking cookie, why not compare the cookies that are blocked from Google Analytics to those of Google Website Optimizer? If they are the same cookies, then they would be blocked too. But if not, perhaps all would be OK.

After doing my own testing, here’s what I found…

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Metrics Are NOT Killing Creativity in Web Design

<< by Tad Miller on March 5th, 2010

I sat down at my desk this morning and opened my daily e-mail from Ad Age News.  As I skimmed the headlines I immediately gravitated to “Why Metrics Are Killing Creativity in Advertising: Viewpoint: When Marketing Decisions Are Based on Numbers, We Lose the Desire to Be Creative” by Patrick Sarkissian of Sarkissian Mason.  I’ve never had the pleasure of meeting him, but our companies work together for a mutual client and I really like his team.

However, I can’t resist whole-heartedly disagreeing with his premise.  He’s absolutely wrong.  Because if anything it is the exact opposite and strangely the reality is he stands to make much more money in creating online by designing for improved metrics.

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