<< by Janet Driscoll Miller on June 15th, 2010
Since the recent announcement of the availability of a plugin to block Google Analytics tracking, I’ve had one thing on my mind: will the plugin also block tracking information from Google Website Optimizer?
As an avid A|B tester and conversion rate optimizer for both organic and paid search, I am an avid user of Google Website Optimizer. It’s a fantastic, free tool that easily allows website owners to learn about which elements, messages and designs convert more visitors.
I’ve been asking Google (through various channels) for weeks now how (if at all) the new Last week at SMX Advanced, I was fortunate enough to be on a panel with Matt Cutts. While Matt didn’t readily have the answer, he made a good point: check the tracking cookie. Since the purpose of the analytics plugin is to block the tracking cookie, why not compare the cookies that are blocked from Google Analytics to those of Google Website Optimizer? If they are the same cookies, then they would be blocked too. But if not, perhaps all would be OK.