Archive for the ‘Web Design’ Category

#ConvCon NY: How to Have a Bigger Impact with A|B Testing

<< by Amanda Sides on October 19th, 2011

Conversion Conference #ConvCon NY: How to Have a Bigger Impact with A|B TestingBen Jesson, Conversion Rate Experts, explains how you can immerse yourself in the product you are selling, the people who sell it, and the people who buy it to find out what you should be changing and incorporating into your testing to positively impact your bottom line.

Biggest Mistake Most People Make When Split-Testing

Garbage In, Garbage Out – even if it’s optimized garbage. Be sure you are testing quality content. You don’t want to spin your wheels figuring out which version is best when it’s content is all garbage.

Keep your head up when you are undergoing A|B split tests. Sometimes you are going to be testing small changes, and it’s going to take a long time to see the results. With that in mind, try to test bold, dramatic changes. It will be more fun and you’ll see the results faster.

What can we learn from Robert DeNiro?

read more #ConvCon NY: How to Have a Bigger Impact with A|B Testing

#ConvCon NY: Tactics from the Trenches: 10 Simple Things You Can Do Next Week to Boost Your Conversion Rates

<< by Jenny DeGraff on October 19th, 2011

Tom Funk & Reid Greenberg (Green Mountain Coffee Roasters) provide simple tips to boost conversion rates for your e-commerce site.

1.  Make Me Feel Safe

On average adding a VeriSign seal to the homepage yielded an average lift up to 20%.

2.  Near Miss Messaging on Cart

Green Mountain Coffee saw unit per order increases and conversion rate increases when implementing this strategy.

3.  Social Chiclets

Adding social sharing icons can boost conversion rates can drive new product adoption and boost conversion rates.

read more #ConvCon NY: Tactics from the Trenches: 10 Simple Things You Can Do Next Week to Boost Your Conversion Rates

Live from #SMX East: Search Engine Friendly Web Design

<< by Chad Rhodes on September 13th, 2011

After a short break for coffee and some delicious chocolate snacks, it is time for the final session of the day at SMX East 2011. In this presentation Shari Thurow, Found and SEO Director at Omni Marketing Interactive, discusses search engine friendly web design (#SMX #14A). Matt Van Wagner, President of Find Me Faster is moderating.

read more Live from #SMX East: Search Engine Friendly Web Design

SESNY 2011 | Conversion Tools of the Master Craftsman

<< by Justin Champion on March 24th, 2011

flickr 3147506658 hd1 SESNY 2011 | Conversion Tools of the Master CraftsmanNow it’s time to say goodbye – My last session of the day entitled Conversion Tools of the Master Craftsman, highlights effective conversion tools and solutions that you can use for your website t0 fix conversion issues.

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Four Steps To Get More Data from Google AdWords Call Metrics

<< by Janet Driscoll Miller on December 6th, 2010

Recently Amanda Chaney discussed the new Google AdWords Call Metrics feature, which allows advertisers to add a custom phone number to an AdWords ad. Call Metrics uses a Google Voice-assigned phone number in the ad copy, allowing searchers to simply call the advertiser directly instead of having to click on the ad itself.

There’s one small problem with the current Call Metrics approach — advertisers phone numbers on their landing pages may not match the one shown on the ad.

read more Four Steps To Get More Data from Google AdWords Call Metrics


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