Archive for the ‘Web Design’ Category
<< by Janet Driscoll Miller on December 6th, 2010
Recently Amanda Chaney discussed the new Google AdWords Call Metrics feature, which allows advertisers to add a custom phone number to an AdWords ad. Call Metrics uses a Google Voice-assigned phone number in the ad copy, allowing searchers to simply call the advertiser directly instead of having to click on the ad itself.
<< by Janet Driscoll Miller on June 15th, 2010
Since the recent announcement of the availability of a plugin to block Google Analytics tracking, I’ve had one thing on my mind: will the plugin also block tracking information from Google Website Optimizer?
As an avid A|B tester and conversion rate optimizer for both organic and paid search, I am an avid user of Google Website Optimizer. It’s a fantastic, free tool that easily allows website owners to learn about which elements, messages and designs convert more visitors.
I’ve been asking Google (through various channels) for weeks now how (if at all) the new Last week at SMX Advanced, I was fortunate enough to be on a panel with Matt Cutts. While Matt didn’t readily have the answer, he made a good point: check the tracking cookie. Since the purpose of the analytics plugin is to block the tracking cookie, why not compare the cookies that are blocked from Google Analytics to those of Google Website Optimizer? If they are the same cookies, then they would be blocked too. But if not, perhaps all would be OK.
<< by Tad Miller on March 5th, 2010
I sat down at my desk this morning and opened my daily e-mail from Ad Age News. As I skimmed the headlines I immediately gravitated to “Why Metrics Are Killing Creativity in Advertising: Viewpoint: When Marketing Decisions Are Based on Numbers, We Lose the Desire to Be Creative” by Patrick Sarkissian of Sarkissian Mason. I’ve never had the pleasure of meeting him, but our companies work together for a mutual client and I really like his team.
However, I can’t resist whole-heartedly disagreeing with his premise. He’s absolutely wrong. Because if anything it is the exact opposite and strangely the reality is he stands to make much more money in creating online by designing for improved metrics.