<< by Amanda Sides on October 19th, 2011
Ben Jesson, Conversion Rate Experts, explains how you can immerse yourself in the product you are selling, the people who sell it, and the people who buy it to find out what you should be changing and incorporating into your testing to positively impact your bottom line.
Biggest Mistake Most People Make When Split-Testing
Garbage In, Garbage Out – even if it’s optimized garbage. Be sure you are testing quality content. You don’t want to spin your wheels figuring out which version is best when it’s content is all garbage.
Keep your head up when you are undergoing A|B split tests. Sometimes you are going to be testing small changes, and it’s going to take a long time to see the results. With that in mind, try to test bold, dramatic changes. It will be more fun and you’ll see the results faster.