Archive for the ‘Web Design’ Category

Don’t Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

<< by Amanda Sides on October 30th, 2013

santa iphone4s 6606739 Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile VisibilityWhether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.

Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:

  • 35% purchase on their phone
  • 21% on a tablet
  • 28% purchase on a laptop
  • 37% purchase in-store

You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.

So how do you increase your store’s visibility on mobile?

read more Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

Live from Lead Gen Summit: Site Design to Increase Conversion

<< by Kari Rippetoe on October 1st, 2013

20131001 120924 1024x768 Live from Lead Gen Summit: Site Design to Increase ConversionJacob Baldwin, the Search Engine Marketing Manager at One Call Now, talked about how market diversification drove the redesign of the One Call Now website, and how they took a customer-centric approach to designing a site that would best address their audience and their audience’s needs, while improving lead generation.

The Challenge

These are the biggest challenges of their original site design:

  • Imagery didn’t connect with the audience.
  • They weren’t taking full advantage of SEO measures, such as meta descriptions.
  • Segmentation modeling was very confusing (who exactly were they targeting?)
  • They had two headlines, and they didn’t know which was the value proposition.

read more Live from Lead Gen Summit: Site Design to Increase Conversion

MOJO MINUTE: Building Your Website with SEO in Mind

<< by Kari Rippetoe on August 7th, 2013

In this week’s edition of the Mojo Minute, Search Mojo’s Amanda Sides outlines 3 essential tips for building a strong SEO foundation for your website:

read more MOJO MINUTE: Building Your Website with SEO in Mind

A Designer’s View: Landing Page Design for Conversion

<< by Jenny DeGraff on May 15th, 2013

stopwatch 4 seconds A Designers View: Landing Page Design for ConversionAs a designer, I sometimes feel at the mercy of my copywriting marketer counterparts. I wonder how much influence design can really have on the conversion rate of a landing page. Don’t people just need to be informed and persuaded by excellently prepared and relevant copy?

Not necessarily. Visitors are typically not willing to spend more than 4 seconds to decide if your page, company, or product is a good fit. They won’t scroll and they won’t read. They will scan the content and if they don’t see what they’re looking for, they simply hit the back button and move on to a competitor. So with only 4 seconds of influence, the design and layout become more important than ever.

Of course, creating a beautiful user experience has always been (or should be) the goal of any web designer. But how can we influence conversion with aesthetics to achieve the perfect landing page design?

read more A Designers View: Landing Page Design for Conversion

Stop Losing Those Mobile Conversions: 3 Steps to Designing and Implementing Responsive Landing Pages

<< by Jenny DeGraff on March 20th, 2013

mobile ppc Stop Losing Those Mobile Conversions: 3 Steps to Designing and Implementing Responsive Landing PagesStart your mobile marketing program now. If you haven’t yet, you’re missing out. With mobile traffic making up nearly 22% of all paid search clicks on Google in the US in Q4 2012 and projections of mobile Internet usage overtaking PC usage in 2013, you should at least be considering a mobile marketing plan.

For those of you already utilizing mobile PPC or seeing increased traffic from mobile sources, don’t overlook the importance of a well designed, mobile-friendly landing page. This sounds obvious, but for many marketers, this is a lower priority item to testing other high friction elements on a landing page such as headline, CTA, hero shots, etc.

read more Stop Losing Those Mobile Conversions: 3 Steps to Designing and Implementing Responsive Landing Pages


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