Archive for the ‘Post-Click Marketing’ Category

Conversion Conference 2013 Live Blogging Roundup

<< by Kari Rippetoe on June 13th, 2013

conversion conference logo Conversion Conference 2013 Live Blogging RoundupThis week has been conference madness, with Search Mojo staff at both SMX Advanced in Seattle (check out our roundup of live blog posts from that event) and Conversion Conference in Chicago. Our intrepid web and graphic designer Jenny DeGraff was on the ground live blogging all the conversion optimization action in  in the Windy (and stormy) City, and here’s a roundup of all her Conversion Conference posts.

read more Conversion Conference 2013 Live Blogging Roundup

Live from ConvCon Chicago 2013: Conversion Optimization Tips from the Testing Sensei

<< by Jenny DeGraff on June 12th, 2013

Chris Goward, Co-founder & CEO of WiderFunnel is our Testing Sensei today. Conversion optimization has jumped to the top of the priority list for marketing professionals. But with more people putting effort into CRO, they are getting less out of it. Why? They’re not doing it right.

“Almost everything that distinguishes the modern world from earlier centuries is attributed to science.”
- Bertrand Russell

There are ways to test that get better results. Do this by using these 3 principles:

1. Never Redesign Again

A typical redesign takes 18 months and is only done every 5 years. With that time table there are significant gaps in improvement and usually the new site isn’t tested until it’s launched. At that point you’re just crossing your fingers and hope it works.

read more Live from ConvCon Chicago 2013: Conversion Optimization Tips from the Testing Sensei

Live from ConvCon Chicago 2013: Leveraging the Power of Confirmation Pages

<< by Jenny DeGraff on June 12th, 2013

convcon Live from ConvCon Chicago 2013: Leveraging the Power of Confirmation Pages
Josh Krafchin, Founder of CleverZebo presents After the Conversion: Leveraging the Power of Confirmation Pages

Confirmation pages or thank you pages are underutilized. Although you should be thanking your visitor for taking the conversion action, you should be doing more. Try these improvements:

Upsell or Cross Sell (Remind them of the awesome thing they got (visually))
The sale doesn’t die after a purchase or signup. Try displaying items similar to what you’ve already purchased.

Thank You Very Much
Give the customer something special to say thank you that will encourage people to take another action. For example, provide a discount on their next purchase.

read more Live from ConvCon Chicago 2013: Leveraging the Power of Confirmation Pages

Live from ConvCon Chicago 2013: An Inconvenient Truth of MVT and A/B Testing

<< by Jenny DeGraff on June 12th, 2013

As Day 2 of Conversion Conference continues, Zee Aganovic, CEO of HiConversion presents 10 inconvenient truths of multivariate and A/B testing:
Screen shot 2013 06 12 at 1.05.05 PM Live from ConvCon Chicago 2013: An Inconvenient Truth of MVT and A/B Testing

1. Visitor reactions are unpredictable

Rules based targeting and personalization is very risky, nobody can predict visitor reactions. You must test every option so see how your visitors really act and react.

2. A/B testing is a poor relative of MVT

MVT can be a very arduous process, so most people will avoid this. Every element on the page impacts every other element. So testing elements in silos presents the possibility of making winning elements less effective. MVT allows you to test each element relative to the others.

read more Live from ConvCon Chicago 2013: An Inconvenient Truth of MVT and A/B Testing

Live from ConvCon Chicago 2013: Winning at SEM in an Experience-Driven World

<< by Jenny DeGraff on June 11th, 2013

Lance Loveday of ClosedLoop begins his presentation, Winning at SEM in an Experience-Driven World, with examples of how good user experience design is evident in the work around us. And some examples of how, sadly, bad design is as well. Then Loveday dives into how the user experience relates to successful search engine marketing. Spoiler alert: it’s good landing page optimization (LPO).

Screen shot 2013 06 12 at 9.54.24 AM Live from ConvCon Chicago 2013: Winning at SEM in an Experience Driven World

Design Matters

So many people don’t consider design an important step, more of an afterthought. But when it is done well, it just “feels right”. Those companies who do take good user experience seriously, have seen great financial gain as a result of the attention paid to UX.

Q: How do you really move the needle for a mature, well optimized campaign? A: Landing Page Optimization

read more Live from ConvCon Chicago 2013: Winning at SEM in an Experience Driven World


Warning: include(/home/86863/domains/search-mojo.com/html/includes/tagging.php) [function.include]: failed to open stream: No such file or directory in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50

Warning: include() [function.include]: Failed opening '/home/86863/domains/search-mojo.com/html/includes/tagging.php' for inclusion (include_path='.:/usr/local/php-5.3.27/share/pear') in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50