Archive for the ‘Post-Click Marketing’ Category

Live from Lead Gen Summit: The Marketer as Philosopher

<< by Kari Rippetoe on October 1st, 2013

20131001 093638 1024x768 Live from Lead Gen Summit: The Marketer as PhilosopherFlint McGlaughlin, the CEO of MECLABS, talked about how marketers can radically improve what they do by rethinking who they are. Dr. McLaughlin’s training as a philosopher has been a core driver of what he and MECLABS does in conducting rigorous research and experiments to understand buyer behavior and increase sales revenue. So, this session was geared toward getting marketers to apply philosophical thinking to what they do.

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7 Considerations to Make When Choosing the Right Image for Your Landing Page

<< by Jenny DeGraff on August 27th, 2013

enhanced buzz 14889 1301433841 5 7 Considerations to Make When Choosing the Right Image for Your Landing PageUsing well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.

Photos used in a landing page should not be used just for decoration or to fill whitespace. Images should only be used with a purpose: to enhance your design by drawing attention or providing context. Here are 7 considerations to keep in mind as you’re selecting images for your landing pages.

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What the New AdWords Quality Score Updates Mean for You

<< by Amanda Sides on August 26th, 2013

quality What the New AdWords Quality Score Updates Mean for YouIn late July, AdWords announced that they would be updating the way quality score is reported. According to that announcement, this should not directly affect your ad performance since it only affects how your 1-10 score is reported, not how your real-time auction score is calculated.

This update is supposed to tighten the relationship between your 1-10 score to your expected click-through rate (CTR), ad relevance, and landing page experience. All-in-all, this sounds like a great update and is supposed to positively affect more advertisers than negatively. We’ve seen a few of our clients improve, most have stayed about the same, and a couple have triggered a lot of new “not showing due to…” alerts, when pre-update they were just fine with high quality scores.

So what do you do if you get hit with lower quality scores and find that your keywords aren’t triggering as many ads to show anymore?

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MOJO MINUTE: Building Your Website with SEO in Mind

<< by Kari Rippetoe on August 7th, 2013

In this week’s edition of the Mojo Minute, Search Mojo’s Amanda Sides outlines 3 essential tips for building a strong SEO foundation for your website:

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How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

<< by Sarah Bonner on July 29th, 2013

The development of enhanced campaigns in Google AdWords has dramatically increased the ability of advertisers to target mobile users (Scott Garrett discussed optimizing ads for mobile using enhanced campaigns here). Now that we can see the light in advertising for mobile, it’s important to have mobile specific landing pages to help increase relevancy for mobile searchers. Websites with responsive web design are thought to have an advantage when it comes to capturing those mobile searchers, but we can also use {ifmobile[value]} and {ifnotmobile[value]} ValueTrack parameters to send users to device-specific landing pages.

Responsive web design means that a site will ‘respond’ with a different look, depending on searchers’ device, behavior, and other environmental factors.

ResponsiveDesign How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

If a site doesn’t have responsive design, you run the risk of losing potential leads because mobile users don’t have a good landing page experience. BUT, fear not: there is a workaround.

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