Archive for the ‘Landing Pages’ Category

Free Webinar: Set the Cruise Control on Your Lead Nurturing

<< by Cady Condyles on May 30th, 2012

marketing automation Free Webinar: Set the Cruise Control on Your Lead Nurturing
Are you wasting valuable time on leads that aren’t ready to close? Do you have a marketing automation system in place, but feel like it could be doing more? In our upcoming webinar, Set the Cruise Control on Your Lead Nurturing, Janet Driscoll Miller, President & CEO of Search Mojo, will review ways to improve lead generation with marketing automation. This webinar will include the valuable ways to incorporate search, social advertising, and targeted landing pages with marketing automation to engage more leads. Register today for this informative lead generation webinar, Set the Cruise Control on Your Lead Nurturing, on Thursday, June 7, 2012 at 2:00 p.m. ET.

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Free Webinar: Winning Strategies for Software Marketing in Search

<< by Cady Condyles on March 6th, 2012

software box Free Webinar: Winning Strategies for Software Marketing in SearchFree Webinar Next Week:
Winning Strategies for Software Marketing in Search
When: Thursday, March 15th at 2p.m. ET
Presenters: Janet Driscoll Miller, CEO & President of Search Mojo, & Sue Watkins, Director of Marketing at Meridian Systems

Register here

Search Marketing has become a huge marketing channel, particularly for hyper-competitive industries like software sales. It is important to stay up to date on the latest developments and ad types within search, in addition to evolving and testing your campaigns over time. Search Mojo will review these concepts in a webinar, Winning Strategies for Software Marketing in Search, on Thursday March 15, at 2:00p.m. ET.  Online Marketing experts Janet Driscoll Miller, President & CEO of Search Mojo, and Sue Watkins, Director of Marketing at Meridian Systems, will review the best practices to B2B software marketers to make the most of search.

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The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought Of

<< by Tad Miller on February 17th, 2012

As a Search Marketing Agency, we have a lot of employees that are obsessed about squeezing every bit of performance possible out of our clients Pay Per Click Advertising.  Search Marketing User Interfaces give multiple metrics to help advertisers see how they are doing.  But as an agency that deals with millions of PPC clicks every month, we learn pretty quickly with the scale of the data we get to work with what metrics really make a difference in delivering conversion/lead/sales success and what metrics don’t.

 The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought OfIf conversions are the goal of your advertising, then the first rule of managing your PPC account is “Not all clicks are created equal.”  PPC is a “meritocracy”.  The clicks that convert get all of the love, affection, increased max Cost Per Click bids and Budget.  The keywords that don’t convert get minimized with lower bids and eventually even paused.  There is no such thing as a “No keyword left behind” in a successful PPC account.  It’s possible to do a keyword “reclamation project” by improving the post click experience of keywords that historically not converted with custom landing pages, but you still have to rely on the data at your disposal on what you decide to do with your keywords.

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PubCon 2011: Janet Driscoll Miller Speaking

<< by Cady Condyles on November 7th, 2011

pubconvegas PubCon 2011: Janet Driscoll Miller Speaking

Janet Driscoll Miller will speak at PubCon Las Vegas 2011 on Tuesday, November 8 and Thursday, November 10.

Miller’s first session, entitled “Increase Your Post Click Conversion Performance” will cover new ways to use landing pages with Facebook via iFrames and tabs.  She will speak along with George Aspland, Founder & President of eVision, LLC and Brian Massey, Conversion Scientist at Conversion Sciences.

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#ConvCon NY: Usability & Design Mistakes that Kill Conversion

<< by Jenny DeGraff on October 20th, 2011

Larry Marine (Intuitive Design) covers the 3 most common mistakes of usability and design of your website and how to avoid these:

1. “Selling” the Customer on One Page

There is a sales path that you need to follow and your site should be leading your customer down that path, not offering the call to action from the homepage….that’s waaaay too soon. Take them down the garden path, be aware of the user state on this pathway:

Awareness (understand the problems you customers have to cause them to seek you out)
Attention (the visitor’s mindset is “what’s in it for me?”, your response should be “how can we solve their problem?”)
Desire (your visitor is ready to take action, give them a reason to believe that you are best solution)
Action (they’re finally ready to buy)

read more #ConvCon NY: Usability & Design Mistakes that Kill Conversion


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