Archive for the ‘Landing Pages’ Category

For Generating Leads: LinkedIn Ads > A B2B Niche Keyword With A Number 1 Search Ranking

<< by Tad Miller on November 26th, 2012

Business to Business (B2B) search marketing can be tricky.  It’s hard to dispute the value of getting into the consideration set of potential undecided customers that search on non-branded keyword phrases, but visibility isn’t necessarily always going to translate into a lead that a sales force can follow up on and turn into a sale, especially if your product or service has a big price tag or requires a major commitment.

The art of generating B2B leads online doesn’t get the credit that it deserves, especially on those big-ticket, high commitment, complicated sales.  Typically these leads have very high costs per acquisition and very low conversion rates.  The pool of ideal customers for these kind of products is relatively small, especially compared to consumer products or services.

Keyword Demographics?

When it comes to search marketing, both natural and paid, keyword selection can be tricky for B2B niches.  What your ideal customer demographic may search for isn’t always abundantly clear.  Say your company offers services to battery manufacturers to do testing on the batteries they make.  The keyword “battery testing” has approximately 320 searches per month according to Google.  But “battery testing” can mean different things to different people.  For consumers it’s mostly an informational search query about how to test your car’s battery.  A smaller niche of both consumers and businesses might be interested in figuring out how to test laptop computer batteries. And, an even smaller niche might be battery manufacturers (your ideal customers).  Battery testing has “horizontal relevance” in that it means different things to different people.

B2B Niche KW Graph For Generating Leads: LinkedIn Ads > A B2B Niche Keyword With A Number 1 Search Ranking

Keywords mean different things to different people

The hard part about horizontal relevance is that search engines like Google favor what the majority are looking for in top ten natural search results, in other words if it’s mostly an informational search query and mostly searched by consumers the results will likely favor those type of pages.

read more For Generating Leads: LinkedIn Ads > A B2B Niche Keyword With A Number 1 Search Ranking

Live from OMS: Avoid the Top 10 Conversion Optimization Mistakes

<< by Janet Driscoll Miller on October 23rd, 2012

thumb photoKiBiGU Live from OMS: Avoid the Top 10 Conversion Optimization MistakesFollowing my session today on retargeting was Chris Goward featuring the top ten conversion optimization mistakes. This is fresh stuff from Chris — he added many new points just last night!

Chris started with a sample from BabyAge.com. The goal was to lift ecommerce sales with their product page template. The test involved simply swapping the right and left columns, with image on left v. right. Variation B won with a 22.8% sales lift — which was surprising to the room because the image was on the left.

Now, the top ten mistakes!

read more Live from OMS: Avoid the Top 10 Conversion Optimization Mistakes

Pubcon Presentation: The Best in Landing Page Optimization Tips

<< by Kari Rippetoe on October 18th, 2012

Janet Driscoll Miller’s Pubcon presentation shows you the basic tactics for optimizing your landing pages, as well as some advanced landing page optimization tactics including progressive profiling, conversion paths, and social integration.

Why Analytics Experiments Isn’t Serving Your Pages 50/50

<< by Casey Davenport on August 27th, 2012

On August 1, we officially said goodbye to website optimizer and hello to Google Analytics Experiments. One of the most notable differences with Analytics Content Experiments is that A/B test pages are no longer always served 50/50.  Google determines the percent of daily visits allocated to each page based on that pages statistical likelihood of success, a method whose principles are adopted from the idea of the “Multi-Armed Bandit”.

read more Why Analytics Experiments Isnt Serving Your Pages 50/50

Bye Website Optimizer, Hello Google Analytics Experiments

<< by Lindsay Keller on July 31st, 2012

Hey Google Website Optimizer users! Has August snuck up on you too? I just wanted to send out a reminder that as of tomorrow, August 1st, you will no longer be able to access Google Website Optimizer and if you haven’t already, it’s time to start using the new Experiments tool in Google Analytics. First, I will discuss some important steps to take in your transition from Google Website Optimizer to the Google Analytics Experiments tool, and then I will take you through the steps of setting up a test using the Experiments tool so that you can get started right away!

read more Bye Website Optimizer, Hello Google Analytics Experiments


Warning: include(/home/86863/domains/search-mojo.com/html/includes/tagging.php) [function.include]: failed to open stream: No such file or directory in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50

Warning: include() [function.include]: Failed opening '/home/86863/domains/search-mojo.com/html/includes/tagging.php' for inclusion (include_path='.:/usr/local/php-5.3.27/share/pear') in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50