<< by Jenny DeGraff on June 11th, 2013
Lance Loveday of ClosedLoop begins his presentation, Winning at SEM in an Experience-Driven World, with examples of how good user experience design is evident in the work around us. And some examples of how, sadly, bad design is as well. Then Loveday dives into how the user experience relates to successful search engine marketing. Spoiler alert: it’s good landing page optimization (LPO).
So many people don’t consider design an important step, more of an afterthought. But when it is done well, it just “feels right”. Those companies who do take good user experience seriously, have seen great financial gain as a result of the attention paid to UX.